Google Cloud’s new service takes aim at Amazon Web Services’ (AWS) partnership with VMware by making it easier to migrate and run VMware workloads on Google Cloud.

It’s called Google Cloud VMware Engine, and it provides a fully managed VMware Cloud Foundation stack. It uses VMware HCX for cloud migration running in a dedicated environment on Google Cloud’s infrastructure. Users connect to a dedicated VMware environment via Google Cloud Console and can move their workloads to the cloud without rearchitecting applications. Customers then run these workloads in the cloud using their existing VMware tools and policies.

“In addition to the ease of migration, you can benefit from full access to innovative Google Cloud services such as BigQuery, Cloud Operations, Cloud Storage, Anthos, and Cloud AI,” wrote June Yang, GM at Google Cloud, in a blog post. “Billing, identity management, and access control are also fully integrated into Google Cloud to unify the experience with other Google Cloud products and services.”

Meanwhile Google Cloud manages the lifecycle of the VMware software stack along with the infrastructure and upgrades. Additionally, the service supports third-party storage, backup, and disaster recovery from NetApp, Veeam, Zerto, Cohesity, and Dell Technologies.

Google Deepens VMware Ties

The new Google Cloud VMware Engine comes almost a year after the two companies first announced a hybrid cloud partnership. VMware already had similar partnerships with other major cloud providers including AWS — its No. 1 cloud partner — Microsoft Azure, and IBM Cloud. This partnership was especially significant to Google, which has been pushing hard to make its cloud an enterprise offering to compete against AWS and Azure, and because VMware maintains a stronghold in enterprise data centers.

Google last year also acquired CloudSimple, which migrates on-premises VMware workloads into public clouds.

In addition to deepening its ties with VMware, Google Cloud over the last couple years has beefed up its other enterprise offerings including Anthos, its hybrid cloud platform, which now taps into AWS and manages workloads running on that cloud.

But Can It Beat AWS?

But while Google’s making progress in the enterprise space, it still has a long way to go before it comes close to overtaking the No. 1 cloud provider, or even catching up with No. 2 Microsoft. Google reported a 52% year-over-year increase in its cloud revenues to $2.78 billion in the first quarter of 2020. For comparison: AWS revenue topped $10.22 billion during Q1. And Microsoft doesn’t report on its cloud-specific revenue.

Still, more than half of the Q1 cloud market belongs to AWS and Microsoft, according to Synergy Research Group. The firm’s analysis shows Amazon with a 32% market share, Microsoft at 18%, and Google at 8%.