Track buyer propensity and product trends across 7 key procurement channels...
- AI
- Networking
- Telecom
- Cloud & Storage
- Cybersecurity
- Distributed Infrastructure
- Silicon & Supercomputing
Sales Enablement Platform
Turn data insights into real results with SDxCentral's purpose-built Sales Enablement Platform
We empower leading technology vendors & service providers
Where data meets ROI
Campaign metrics matter most when they lead to revenue.
That's why we've developed our Sales Enablement Platform, which is included in every SDxCentral campaign, whether you're building your brand, generating demand, or connecting with customers at live events.
Powered by proprietary first-party data gleaned from over 365,000+ active buyers across the industry, the platform provides your marketing and sales teams with comprehensive, real-time insights into your ideal customer and their buyer propensity, lowering your customer acquisition cost and maximizing your pipeline conversion.
How it works
Holistic Campaign Results
Your campaign results and MQLs are provided to the platform in real-time. Results are delivered at both an individual and an account level, so your sales teams can quickly identify prospects with the highest level of intent, ensuring resource is allocated to the hottest accounts to drive maximum conversion.
Our AI-powered "Rocket Score" highlights which leads and accounts have recently increased their content consumption, indicating upcoming procurement needs, so you can reach in-market customers before your competitors.
Wider Market Insights
We'll also provide you content consumption data from the entire SDxCentral ecosystem outside your own campaigns.
This data can be leveraged to ensure your pitches effectively align with your client's core interests and challenges, strengthening the quality of the conversation and ensuring a client-centric product development & sales approach.
Plus, the platform's customization features and AI tools help you easily drill down on the trends that matter to you.
Unlimited Access & Support
From brand awareness campaigns through to live events, we provide all of our clients with access to our Sales Enablement Platform, providing real-time buyer activity insights across every stage of your campaign.
All your activations will be housed in the platform for ease of use, and your team has unlimited access (no additional licenses required).
You'll also be supported by a dedicated Customer Success Manager, who will help you understand your campaign results and best utilize the platform to support your sales and marketing efforts.
The SDxCentral Platform enables you to engage clients across the full sales cycle, enabling you to...
...Quantify Your Brand Positioning
...leveraging best-in-class buyer intent data to maximize sales & marketing outcomes
- Understand the messaging that resonates with your ICP with real-time insights into campaign performance metrics
- Analyze topic trends to ensure your messaging reflects the biggest industry challenges
- Accurately track ROI from your marketing campaigns & showcase pipeline influence
- Track the full buyer journey with our proprietary 1st party intent scores
- Identify levels of intent at an individual and an account level to optimize ABM results
- Accelerate sales follow-up with leads delivered to your sales teams in real-time
- Leads can be ported directly to your CRM for automated nurture campaigns*
- Optimize sales resource by targeting prospects actively in market
- Lower customer acquisition cost & drive sale outcomes across your full team with unlimited platform users