READ: SDxCentral's AI Infrastructure Supplement

Demand Generation

Educate your customers and cultivate high-intent leads with SDxCentral’s demand gen campaigns


We help technology & service providers supercharge their sales pipeline

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Our demand generation campaigns can help you...

... Educate your core customer base with content they care about

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On average, B2B buyers consume 13 pieces of content before making a purchase decision (FocusVision).

Our suite of paid media products (including opinion pieces, advertorials & press releases) will land you a high-traffic spot on sdxcentral.com, helping you foster and feed interest in your offering.

SDxCentral readers spend an average of 3 minutes per piece, giving you ample time to make an impact and drive home your message.

*SDxCentral champions independent journalism, and all paid-for media will be signposted as “Sponsored”

... Prove your credibility through thought leadership

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46% of buyers expect to learn something new about their challenges from partners (Forrester).

Our broadcast series, live event sessions, and supplements help showcase your understanding of industry trends and pain points, positioning you as a trusted consultant that can help make your customer’s lives easier.

Our production team will shepherd you through the content creation process, ensuring your expertise shines through.

You’re also free to repurpose any bespoke SDxCentral content on your own channels, maximizing the value of your investment.

... Empower your customer to make a well-informed change

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60% to 70% of the B2B buyer’s journey is completed before contacting a salesperson (Forrester).

Our tech showcases, innovation series and content syndication campaigns illustrate the technical aspects of your offering to customers who are actively seeking new solutions.

Campaign MQLs are delivered to your team in real-time through the Sales Enablement Platform, allowing you to follow up quickly with customers keen to make a change.


Optimize your sales resource with access to our proprietary platform, designed to enable your teams to actively identify in market prospects, lower customer acquisition cost & drive sales outcomes...


How SDxCentral campaigns differ from other agencies

Unmatched Content

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Our expert team will craft the highest-quality bespoke content for you, or reimagine your existing content, to take the pain out of demand generation.

Plus, you can repurpose any bespoke SDxCentral content on your own channels - making your investment go even further.

Precision Targeting

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Thanks to our 7 content channels and global reach, we can target your key buyer personas by vertical and region, ensuring that your money is spent solely on the customers that matter to you.

Channels include AI, Networking, Telecom, Cloud & Storage, Distributed Infrastructure, Silicon & Supercomputing, and Cybersecurity.

Guaranteed Results & MQLs

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Unlike other agencies and outlets, we guarantee performance metrics (including MQLs) with every campaign.

We can do this because we own & operate every channel we utilize - giving you peace of mind that your digital spend will get you meaningful results for a clear price.

Transparent Reporting

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You'll gain access to our Sales Enablement Platform, which shows your campaign results in real time, as well as user behavior across the entire SDxCentral platform.

With a fully customizable dashboard, you’ll gain unmatched customer intelligence to inform your strategy and accelerate your pipeline growth.


Learn how we can help you

Share your details and we’ll reach out to schedule a 30-minute consultation with a data infrastructure marketing expert.

During the call, we’ll ask about your needs, share how SDxCentral can help, and answer any of your questions.