Snow Software acquired Embotics in a move that bolsters the former’s competitive position in the hybrid cloud management space.

Privately-held Snow Software is mostly known for providing enterprise customers with a software asset management platform that offers a broader view of their on-premises infrastructure. This can allow CIOs to better understand their on-prem infrastructure costs.

Embotics offers a similar service that is more focused on managing hybrid cloud infrastructure. That service is a platform-neutral cloud management product that is used by NASA, HBO, and NTT Data.

Snow Software CEO Vishal Rao noted in a blog post on the deal that it will use the new assets to initially target cloud migration planning (CMP), bring-your-own-license optimization, and hybrid cost control. “We are fulfilling our mission to provide insight and manageability for all technology, whether it resides on-premises, in the cloud, or across multiple environments,” he wrote.

William Fellows, founder and research VP at 451 Research, noted in a statement that the combined entity will provide a compelling option “when it comes to solving the unique challenges of hybrid environments.”

Financial terms of the deal were not released. Embotics was formed in 2006, and had pocketed around $28 million in financing. A Gartner report from earlier this year noted that the firm’s CMP revenues were likely between $5 million and $10 million per year, spread across more than 100 customers.

Both firms managed to score coveted “leaders” billings in recent Gartner Magic Quadrant reports.

Snow Software snagged that spot for “Software Asset Management Tools” alongside Flexera. Others outside of that upper-right location include ServiceNow, 1E, Eracent, Aspera, Ivanti, and Belarc.

Gartner situated Embotics in the coveted “leaders” quadrant for CMP alongside the likes of Flexera, Scalr, and Morpheus Data. Others on the chart include VMware with its CloudHealth platform, CloudBolt, HyperGrid, ServiceNow, and Micro Focus.