HPE Barcelona
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Hewlett Packard Enterprise (HPE) appointed Ingram Micro and TD Synnex as global distribution partners in a move to accelerate its unified distribution model.

HPE plans for the unified model to drive additional investment in dedicated HPE enablement resources and strengthen operational support across its portfolio.

“HPE has always believed in the power of distribution to extend our reach, accelerate innovation, and deliver value to customers across the entire HPE portfolio,” Simon Ewington, SVP of channel and partner ecosystem at HPE, noted. “With Ingram Micro and TD Synnex as our global distribution partners, augmented by a strong mix of regional and specialist distributors, we’re building a simpler, more scalable model that supports long-term success for our partners and customers.”

"Ingram Micro is proud to be selected as a global distribution partner,” Eric Kohl, VP of global networking and security at Ingram Micro, added. “Together, we will help partners accelerate time to value using our Xvantage platform, delivering consistent enablement, flexible procurement, and financing options, and the operational scale needed to support customers across HPE’s end-to-end portfolio.”

The announcement marks the next phase of HPE’s distribution evolution, on the heels of last year’s acquisition of AI-native networking firm Juniper Networks. HPE said it would continue working at the country level to identify the right mix of distribution partners to support its long-term priorities, ensuring the model reflects regional needs while maintaining global consistency.

Rami Rahim, president and GM of HPE’s Juniper-infused networking business, claimed last year that “about 90% of our sales” come through channel partners.

The comments came after HPE began to consolidate its channel programs into its unified HPE Partner Ready Vantage offering, which it claimed would provide partners increased “flexibility” to resell its entire portfolio. That service is based on three offerings: compute, hybrid cloud, and networking.