Extreme Networks debuted its new look partner program, which it claims provides clearer pricing and benefits compared to traditional partner programs.

The idea behind Extreme Partner First is about keeping things simple. Extreme argues that traditional partner platforms are rife with confusion and common delays that hamper deals and deployments.

Extreme Networks' partner program provides a single SKU- and volume-based rebate model, with a specifically designed framework aimed at making it easier to close deals with a 48-hour target approval for service-level agreements (SLAs).

“Extreme’s partners are central to how we win in the market. As partners face accelerating technology shifts and rising customer expectations, partner programs must remove friction, not add to it,” Joe Spencer, SVP of global channels and strategic initiatives at Extreme, explained. “With Extreme Partner First, we’re redefining the partner experience with a unified global deal model, radically simplified deal registration, and AI-powered automation across the lifecycle.”

Among the tools given to Extreme Partner First members to streamline deals is an "AI sales assistant." The tool can apparently help partners find critical sales information, including relevant case studies and price sheets at speed.

There are also personalized dashboards and improved deal visibility, as well as combined certifications for installation and troubleshooting.

Firms that sign up to the new partner programs are then “rewarded” with access to Extreme’s AI-powered Platform One networking offering. Launched last July, the product is touted as a way for network operators to identify bandwidth spikes and security threats while its built-in agentic AI works to optimize performance and reliability.

“When we work with vendors, our goal is to build long-term partnerships grounded in mutual success and, most importantly, the success of our customers,” Richard Simmons, director of network solutions at Logicalis, added. “Extreme’s new partner program reflects a clear commitment to that same outcome, reducing unnecessary complexity and delivering a more transparent, predictable, and collaborative experience.”

The launch of Extreme’s new partner program comes as the vendor looks to take advantage of discontent at larger rivals like Hewlett Packard Enterprise (HPE) and Cisco. Extreme Networks CEO Ed Meyercord told SDxCentral last August that it expects to see a surge in market opportunities related to the growing network market upheaval.

Reports recently surfaced that Extreme was looking to snap up CommScope's enterprise networking division, Ruckus, to boost its ongoing market push. A reported $1 billion deal would see the vendor make its biggest move in the enterprise network space since acquiring cloud-managed Wi-Fi vendor Aerohive for $272 million back in 2019.