Security concerns around Artificial intelligence (AI) fuel global demand for deep observability across hybrid cloud infrastructure.

Gigamon has been recognized as the leading vendor in the deep observability market, holding a 55 percent market share in 2024 according to a report from market intelligence firm 650 Group. The deep observability market experienced a 17 percent year-over-year growth in 2024 and is projected to continue expanding as organizations increasingly adopt hybrid cloud infrastructures, with a forecasted compound annual growth rate of 30 percent, leading to nearly $1.8 billion in revenue by 2029.

According to the 2024 Hybrid Cloud Security Survey, 84 percent of more than 1,000 global security and IT leaders agree that deep observability is a fundamental aspect of cloud security. Gigamon’s Deep Observability Pipeline facilitates the management of hybrid cloud infrastructure by efficiently delivering network-derived telemetry to security and observability tools, eliminating blind spots and enhancing tool efficiency by up to 90 percent.

Alan Weckel, co-founder and analyst at 650 Group, stated, “Deep observability drove significant business benefits in 2024 as enterprises broke down traditional silos between NetOps, SecOps, and CloudOps, ensuring they are fully equipped for the demands of AI adoption.” This approach allows enterprises to manage the rising complexity in cloud infrastructure while addressing security and performance challenges that come with AI integration.

Organizations, such as Hospital Sírio-Libanês, are utilizing Gigamon to enhance their visibility across hybrid cloud infrastructures. Leandro Ribeiro, CISO at Hospital Sírio-Libanês, remarked, “When we look for deep observability, Gigamon shows us everything we have in all layers of our infrastructure, including the cloud.”

Shane Buckley, president and CEO of Gigamon, noted the shifting threat landscape in 2025 due to the proliferation of AI, emphasizing the continued demand for enhanced visibility across complex environments as customers prioritize deep observability.

The deep observability market, an emerging segment within the broader observability market, is anticipated to reach $9.8 billion by 2025. Major findings from the 650 Group's report include a 40 percent year-over-year revenue increase in the Middle East and Africa and a projection that cloud-delivered deep observability will account for 50 percent of the nearly $1.8 billion in revenue by 2029. Vendors in the report also include Arista, Kentik, Keysight, and Netscout.