Cedexis launched a platform to provide operations teams with the ability to centrally manage dynamic distributed infrastructures via software. This includes public and private cloud, content delivery networks (CDN), infrastructure-as-a-service (IaaS), and platform-as-a-service (PaaS).

The application delivery platform uses Internet traffic input from 14 billion daily measurements, integration with data sources, and customer-controlled algorithms to define traffic rules.

The input is sourced from Cedexis’ current measurement tool that builds virtual maps on the flow of Internet traffic. The data is analyzed by the company’s traffic manager, which ranks the traffic options according to network performance.

Further insight is embedded in the data through a monitoring service and integration engine that can tap third-party data sources to locate cost effective traffic paths.

Cedexis said the platform is geared toward operators using a growing mix of physical data centers and public infrastructure.

“Such infrastructures demand load balancing and global traffic management that can span many sources and vendors, is dynamic by nature, and makes decisions based not only on the load carried by each server, but also on the real, measurable customer experience,” Cedexis explained.

A recent enterprise survey conducted by Rightscale found 58 percent of respondents employed a hybrid cloud strategy. The survey showed an average of 4.4 private clouds per enterprise were being used to run applications and for experimentation, with an average of 3.6 public clouds assigned similar tasks.

Cedexis claimed the platform surpasses legacy application deliver controllers (ADC) that are designed to provide load balancing and traffic management for physical hardware in a single location.

“Historically, traditional ADC solutions have delivered highly centralized control over traffic flows into and out of corporate data centers to businesses around the world,” said Andrew Marshall, director of product marketing at Cedexis, in a statement. “However, the dynamic nature of today’s modern, distributed infrastructures requires global automation and control of disparate and distributed virtual resources that are constantly changing. This clearly points to the need for a truly software-defined approach to making delivery decisions.”

Software control over dynamic resources is becoming an increasing focus as organizations look at cost effective ways to manage data traffic. The latest Cisco Visual Networking Index predicts cloud traffic will quadruple between 2015 and 2020. In addition, 92 percent of all workloads are expected to be cloud-based by 2020.

Cedexis, which is based in Portland, Oregon, last month was at the center of international intrigue as a number of websites for French news companies were knocked offline. The incident was caused by a “unique and sophisticated” distributed denial of service (DDoS) attack that impacted Cedexis’ ability to support the delivery of content to the sites. Cedexis said it was able to solve the problem within minutes.