C3 IoT signed a deal to have its IoT platform-as-a-service (PaaS) be delivered via Google's Cloud Platform (GCP) infrastructure. The companies will also work jointly to market, sell, and participate in training initiatives for the offering.

The C3 IoT platform assists in developing big data, analytics, artificial intelligence (AI), and IoT applications. Its AI architecture is accessed via the C3 Type System, which is a data object-centric abstraction layer that binds the IoT platform components together by providing reusable microservices. It also allows programs, algorithms, and data structures with different programming languages and different computational models to interoperate. This negates the need for knowledge of underlying physical data models, dependencies, and the bindings between cloud infrastructure services and components.

The combination of AI and IoT services is C3 IoT’s sweet spot in the market. It helps enterprises track their data across IoT devices and applications.

The PaaS is a low-code, high-productivity application service. With the Google partnership, it leverages GCP’s infrastructure and AI services to accelerate the development of AI applications across broader industries. Potential use cases include anti-money laundering services in the finance industry, AI-enabled customer relationship management (CRM) in retail, and inventory optimization in manufacturing industries.

The partnership marks the third major cloud provider deal for C3 IoT. Earlier this year, the firm entered a similar partnership with Microsoft Azure. C3 IoT integrated its platform with Azure IoT Hub and Azure Machine Learning. It initially launched its C3 IoT platform on Amazon Web Services (AWS).

The vendor in May signed a hardware integration agreement with Intel. That agreement integrates the C3 IoT platform on an Intel-powered AI appliance that comes pre-installed with Microsoft Azure Stack.

C3 IoT was started by Tom Siebel — the founder of Siebel Systems, which was acquired by Oracle in 2006. A number of former Oracle executives now serve on C3 IoT’s executive team. The firm earlier this year secured a $100 million funding round, which followed a $70 million round in September 2016. Its investors include Siebel, TPG Growth, Breyer Capital, Sutter Hill, Pat House, and The Rise Fund.