C3 IoT, a Silicon Valley-based IoT company, is partnering with Microsoft Azure to make it the preferred cloud platform for customers. The two companies plan to co-market the two technologies to customers to help them accelerate their Internet of Things (IoT) and artificial intelligence (AI) application development.

C3 IoT said that the company’s platform is fully integrated with Azure services such as Azure IoT Hub and Azure Machine Learning.

C3 IoT was started by Siebel Systems’ founder, Tom Siebel. In 2006 Oracle acquired Siebel Systems, a customer relationship management software firm, for $5.85 billion. Not surprisingly, C3 IoT’s executive team is comprised of a number of former Oracle executives including Ed Abbo, president and CTO of the firm, and Houman Behzadi, chief product officer.

The IoT firm is having quite a growth spurt. In January, it secured $100 million in funding led by existing investors TPG Growth, Breyer Capital, Sutter Hill, Pat House, and Seibel. And it also attracted investment from The Rise Fund, a global investment fund committed to achieving social and environmental outcomes as well as financial gains. The $100 million investment comes on top of $70 million in funding the company raised in September 2016.

C3 IoT’s sweet spot is that it combines AI with IoT to help customers in industries like energy, manufacturing, and aerospace build apps to track all their data.  At the same time, it uses AI to study that data and help companies make business decisions, such as predicting when a piece of equipment may fail or sending an alert if something isn’t performing properly.

The company claims that its technology enables customers to develop and deploy solutions in one-tenth the time and at one-tenth the cost of its competitors.

Earlier this month the company signed a multi-year deal with 3M in which the firm will use C3’s IoT platform to develop and deploy AI-based applications that will help with supply chain analytics. Other key customers include Duke Energy, ConEdison, and PG&E.

This isn’t the first time Microsoft Azure has teamed with an IoT platform. In 2016 GE Digital said it was making its Predix industrial IoT platform available on Microsoft Azure. The two firms planned to integrate Predix’s IoT platform with the Azure IoT Suite and Cortana Intelligence Suite.