A company spun out from a Texas-based service provider says its software can provide users with a single view to manage various application functions. The company also claims that view can only be seem from the application's perspective.

Originally founded in 2008 within Payoda, AppViewX launched as its own entity in April. The company is using the ONUG conference this week to bring attention to its product.

The company's product function is reflected in its name, with the “X” meaning any given application function whether it is automated workflows for certificate authorities, load balancers, firewalls, DNS, application frameworks, or L2/L3 clouds, said Murali Palanisamy, AppViewX's chief product officer.

“When you deploy a new application, there may be 20 things that you need to configure — each you need to automate and simplify. When the application is deployed and you want to be able to view and manage its configuration is when AppViewX comes to play,” Palanisamy said. “Users can immediately see the value of an application and can manage it the right way.”

For example, AppViewX allows users to view, manage, and configure things like A10 load balancers, Akamai's Global Traffic Management, Apache web servers, Arista switches, Brocade application delivery controllers, Citrix load balancers, Fortinet firewalls, and Cisco load balancers, firewalls, switches, and routers.

If an application owner wants to deploy an application, AppViewX automatically changes the configuration of the app to optimize how it runs in a particular environment. This allows IT teams to both view existing configurations of deployed applications as well as understand how these run on a data center or cloud platform. Once users understand how an application is configured, they are able to improve how they run in a given environment, Palanisamy said.

AppViewX also has a Google search functionality. Users can search an application, and AppViewX will tell users all of the configuration changes that have already been made to the app. And if users are deploying the app, the service will identify what changes need to be made based off a template.

Palanisamy claims that before AppViewX, there was no way to see how an application’s firewalls or load balancers were functioning in relation to one another.

Although AppViewX would not disclose any specific customers, Palanisamy said its customers include financial companies, major healthcare providers, and retailers.

The company is based in Seattle and has more than 300 employees. Manny Rivelo is the CEO. Rivelo is the former CEO of  F5 Networks, who stepped down last December because of personal conduct matters.