Lenovo's partnership with FIFA for the 2026 World Cup

Andy Rhodes, UK & I Managing Director at Lenovo joins SDxCentral's Kat Sullivan, kicking-off a conversation on Lenovo's partnership with FIFA for the 2026 World Cup, while also tackling the company's broader AI strategy. Key discussion points include:

  • Scaling AI architectures while balancing data compliance, tokenization costs and speed requirements.
  • Democratizing advanced analytics in football through the FIFA Pro Language Model
  • Discussing the impact of decision-making transparency through VAR
  • Utilizing digital twins to improve crowd safety and security