LinkDaddySeo has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023.

The share of online advertising is expected to grow substantially, potentially reaching 68.5% by 2023 and surpassing 70% by 2025. This prediction is in line with the key findings related to search advertising.

Digital advertising spending worldwide amounted to US$626.9 billion in 2023. By 2026, the spending is projected to reach US$835.8 billion dollars. The growth rate in the period 2022 to 2026 will be 47.3%. However, the growth will gradually drop to roughly 9% in 2026.

Global advertising spending has been constantly increasing (except in 2020) since 2010. However, due to technological advances and consumer preferences, not all media are as heavily invested in as others. In 2022, the internet was considered the most important medium for advertisers, accounting for 62% of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4% till the end of 2023.

Digital advertising spending worldwide – including desktop and laptop computers and mobile devices – stood at an estimated US$567.5 billion in 2022, with an increasing rate of 8.61%. This figure is forecast to constantly increase in the coming years, reaching US$835.8 billion by 2026.

Mobile internet advertising is a heavily invested subsector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from US$276 billion in 2020 to nearly US$495 billion in 2024.

In 2022, digital advertising accounted for 67% of total ad revenue worldwide, according to the forecasts. Moreover, the share of online advertising might grow to 68.5% in 2023, surpassing 70% in 2025.

In 2022, Facebook's digital advertising revenues saw the Meta company generating US$136 billion and projected to reach US$202.9 billion by the end of the fiscal year 2026.

TikTok was projected to see its online advertising revenues hit US$13.8 billion in 2026.

By comparison, Google's advertising revenues are forecasted to reach approximately US$356.7 billion in 2026. The growth rate is 46.2% from 2022.