Schmitz brings over 25 years of experience scaling B2B tech organizations, including Fortune 500 companies, and driving customer value. Immersive Founder James Hadley will remain on its board and in a Chief Innovation Officer role, partnering with Schmitz to drive the future of cyber drilling and exercising. BRISTOL, England & BOSTON--(BUSINESS WIRE)--Immersive, the leader in people-centric cybersecurity, today announced the appointment of Mark Schmitz as its new Chief Executive Officer (CEO). Following the momentum of Immersive’s recent brand launch, this strategic appointment marks a milestone in the company’s growth trajectory aimed at solidifying its leadership in the cyber resilience and readiness space. Founder James Hadley will remain on the company’s board and transition to the role of Chief Innovation Officer, focusing on driving strategic vision and innovation in partnership with Schmitz. Schmitz brings over 25 years of experience in the enterprise software market, with a proven track record of scaling companies and driving growth. He most recently served as President at Collibra and Interim CEO at Citrix Systems, with senior leadership roles at SAP, Ariba, and Accenture. His expertise spans business operations, sales, customer success, digital transformation, and marketing. “We’ve achieved incredible milestones at Immersive and I am thrilled to bring Mark onboard and partner with him to usher in our next phase of growth helping our customers prove and improve cyber readiness,” said Hadley. “As we look to the future, Mark’s experience and leadership will be an invaluable complement to mine as we expand our market reach, as well as our leadership position, in the industry. This transition allows me to focus on my passion: driving our strategic vision, fostering innovation, and engaging with our customers and the broader market.” “I am excited to join Immersive and team up with James to realize the future of cyber drilling and exercising,” said Schmitz. “Immersive’s innovative approach to people-centric cybersecurity is critical for confronting today’s and tomorrow’s threats, and it’s a key aspect of my decision to join the company. I look forward to working with this talented team to accelerate growth and deliver value to our customers.” Immersive’s solutions enable organizations to prove and improve their cyber resilience through realistic cyber drills and exercises. The company’s brand launch in 2025 has positioned it for growth. Schmitz will officially join Immersive on March 17, 2025. His leadership, along with the recent appointment of former Barclays CISO, Oliver Newbury, to the company’s board, will strengthen Immersive’s position in the market. About Immersive Immersive, the leader in people-centric cyber resilience, helps organizations continuously prove and improve their ability to prevent and respond to cyber threats. Tailored to individual roles, our approach ensures organizations are ready for the evolving threat landscape, including the opportunities and challenges posed by AI. With a focus on evidence, Immersive provides visibility into cyber resilience. Through a single enterprise platform for individuals, teams, and the entire workforce, we empower organizations to be ready for what’s next. Immersive is trusted by large organizations and governments, including Citi, Pfizer, Humana, HSBC, the UK Ministry of Defence, and the UK National Health Service, and is backed by Goldman Sachs Asset Management, Summit Partners, Insight Partners, Citi Ventures, Ten Eleven Ventures, and Menlo Ventures.