Hitt has over 30 years of sales leadership and business development experience and brings to the role a proven track record of building strong client relationships and driving revenue growth. DUBAI, United Arab Emirates & LONDON--(BUSINESS WIRE)--Celonis, the global leader in Process Mining and Process Intelligence, today announced the appointment of Dave Hitt as Regional VP for Middle East and Africa (MEA). With extensive experience in building high-growth markets, Hitt will lead Celonis’ efforts to drive adoption of Process Intelligence across MEA’s key industries, including energy, mining, financial services, and the public sector. His appointment marks a milestone in Celonis’ global expansion and commitment to supporting businesses in optimizing their processes and maximizing the ROI of their AI investments. MEA represents a strategic growth market for Celonis, with immense potential across both the public and private sectors. The region’s governments, particularly in Saudi Arabia and the UAE, are investing heavily in digital transformation, driven by ambitious national strategies such as Saudi Vision 2030 and UAE Centennial 2071. These initiatives are focused on operational excellence, enhancing citizen services, and large-scale smart city projects—all areas where Celonis’ Process Intelligence technology can drive impact. “Both Saudi Arabia and the UAE are making substantial investments to modernize their public sectors, from healthcare and education to utilities and infrastructure,” said Hitt. “Celonis is positioned to help accelerate these transformations by providing real-time insights that enhance efficiency, speed up service delivery, and optimize large-scale projects.” Beyond the public sector, Celonis sees potential in areas such as energy, financial services, mining, transportation, utilities, and telecommunications. Celonis has already established a foothold in South Africa, where its technology has helped businesses streamline operations and unlock new value opportunities. For instance, the Celonis Cross Border Payments for Banking app helped the largest bank in Africa manage their payments process more effectively, resulting in $2.4M in annual cost savings and an 18% increase in processing capacity. MEA’s leading companies are looking for ways to enhance operational agility, reduce inefficiencies, and improve service delivery—challenges that Celonis addresses. “For me, this role is about making the MEA region a success story,” said Hitt. “We’ve seen firsthand in South Africa how Process Intelligence can transform operations, and the Middle East also presents a great opportunity. The region is eager to drive digital transformation. I’m excited to help organizations across MEA unlock their full potential.” Rupal Karia, GM for Celonis in the UK&I and MEA, commented on Hitt's appointment, noting his expertise in scaling new markets and driving enterprise adoption of technology. As part of its regional expansion, Celonis will establish a presence initially in Dubai, with a dedicated team for sales, solutions engineering, and partner management. Celonis makes processes work for people, companies, and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology to give customers a living digital twin of their business operation. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide. © 2025 Celonis SE. All rights reserved. Celonis and the Celonis “droplet” logo are trademarks of Celonis SE.