Veeam rounded out its public cloud support today with the launch of Veeam Backup Google Cloud Platform (GCP). Extending support to GCP secures the trifecta of major public cloud platforms included within Veeam’s offerings.

Veeam specializes in backup and disaster recovery, and its software runs in on-premises data centers and across multiple clouds. The new product, Veeam Backup for Google Cloud Platform, automates Google-native snapshots to protect virtual machines (VMs) across projects and regions with “ultra-low RPOs (recovery point objectives) and RTOs (recovery time objectives), and store backups in Google Object Storage to enhance data protection while ensuring lower costs for long-term retention,” David Hill, global technologist and field CTO at Veeam, wrote in a blog post.

The new product follows Veeam's earlier versions aimed at protecting data using Amazon Web Services (AWS) and Microsoft Azure cloud storage.

Veeam says it brings in about $1 billion in sales per year and has more than 325,000 customers, adding 50,000 new customers every year. It also touts that 81% of the Fortune 500 use its software.

After leading the backup and disaster recovery market and carrying the No. 1 spot in Gartner’s Magic Quadrant for four consecutive years, Veeam turned the final page on “Act I” last year and has moved onto “Act II,” which takes place in the hybrid cloud.

With more customers deploying hybrid cloud environments in AWS, Azure, and Google, Veeam’s second act initiates an acceleration towards a more hybrid experience for users that meets the needs of the modern digital business. 

“The data center is not going away. And the reason for that is the cloud is not a charity. So our No. 1 goal is to have data protection management for all environments,” Danny Allan, Veeam’s CTO and SVP for product strategy, told SDxCentral in an earlier interview.

However, most organizations don’t realize that moving production workloads from on-premises data centers into public clouds like AWS, Azure, and GCP doesn’t come with native backup. 

Allen said the company has been set up “extraordinarily well” for multicloud backup because it supports “the full breadth of segments of geographies and capabilities.” This gives Veeam a strong footing to capitalize on market trends such as cloud adoption and container protection following the backup software provider’s acquisition of Kasten, a Kubernetes backup and disaster recovery company, last year. The Kasten acquisition adds support for Kubernetes data to Veeam's offerings, including data in Google Kubernetes Engine (GKE), Azure Kubernetes Service (AKS) and Amazon Elastic Kubernetes Service (EKS).

“Anything that relates to data management and data protection in the cloud: replication, migration, cloud optimization, cost optimization, as well as artificial intelligence and machine learning as it relates to data management, all are on our radar,” Veeam co-founder Ratmir Timashev said in an earlier interview with SDxCentral last year. “It’s very critical for us to dominate data management in multicloud. This space is very hot.”