Splunk is bumping up its efforts to broaden customers’ access to data, unveiling what it calls "data-to-everything" with three package options:  predictive pricing, infrastructure-based pricing, and a set of new “rapid adoption” packages. 

The data analytics firm also announced its plans to plunk down $150 million to establish a venture capital (VC) fund that will invest in innovative data startups, as well as expanded partnerships with Cisco, Accenture and Deloitte, with the addition of a new partnership with SAP.

“Access to data is the essential element to enable not only businesses to thrive, but also individuals, communities and the world,” said Susan St. Ledger, president of worldwide field operations, at Splunk, in an email to SDxCentral. 

Splunk has had a busy month in the headlines. It acquired Omnition, a startup that is developing an observability platform for microservices-based applications. The vendor didn’t disclose terms of that deal and it followed just weeks after Splunk announced an agreement to pay $1.05 billion for SignalFx.

Whether to combat the opioid crisis or to help eliminate human trafficking, Splunk’s customers are using data for world-changing use cases, so “by data-to-everything, we really mean everything,” St. Ledger explained.

With its new pricing structure, Splunk intends to help companies focus on creating business outcomes instead of restricting how much data they can use across the business. Predictive pricing offers pricing tiers beginning at 125 gigabytes (GB) for Splunk Enterprise, Splunk ITSI and Splunk ES with flexible scaling options as data volumes grow. 

Infrastructure-based pricing provides customers with the opportunity to purchase Splunk Enterprise based compute power. “Rapid adoption” packages, which start at $10,000, work for three, four, or five use cases, according to Splunk. And for enterprises that do not wish to change their licensing model, Splunk says it will continue to offer its data ingestion-based pricing.

“We are giving our customers the ability to remove the barrier between data and action. Splunk is well known for our pedigree in IT, security and all business data, but because we can ingest any type of data, no matter the source, our data-to-everything platform encourages every user across every part of the organization to unlock the power of data,” St. Ledger said.

Splunk Ventures has sprouted two new arms with two different functions. The $100 million Innovation Fund will invest in young companies harnessing the power of data to change the world, while the $50 million Social Impact Fund will invest in organizations using data for the good of society.

“I’m excited about both funds, as they allow us to invest in new technologies that can help data doers thrive, while also helping lift up companies that are changing the world with data,” St. Ledger said. 

“While we are mostly looking to invest in smaller startups, many of which are working on their seed or Series A rounds, we’re ultimately looking to invest in companies that can help transform data into doing.”

According to St. Ledger, Splunk chose to expand partnerships with Cisco, Accenture and Deloitte, and bring on a new partnership with SAP to “embed the data-to-everything platform in all kinds of exciting new use cases, from retail to healthcare, and building deeper integrations across product suites.” 

She concluded: “All of these partnerships are aimed to bring deep visibility into and actionable insights across applications. Overall, this vast ecosystem of partners is making it easier than ever to bring data to every question, decision, and action.”