Madison Square Garden
– Pedro Bariak/Unsplash

Cisco has been selected to provide networking infrastructure for Madison Square Garden.

The iconic venue in Midtown Manhattan already makes use of Cisco networking hardware, with its back-of-house operations currently leveraging Cisco wireless hardware.

A new multi-year partnership, however, will see the vendor provide products to power connectivity for both fans and venue operators.

Among the Cisco offerings set to be deployed are its Catalyst and Nexus 9000 switches, which will aim to provide secure connectivity across the venue’s network.

Cisco wireless hardware will power Wi-Fi experiences for fans and back-of-house operations, while its Catalyst Center offering will provide venue operators with a centralized platform for network visibility and management.

“Cisco’s expertise in building high-performance network infrastructure enables us to provide seamless connectivity for artists and fans alike,” said Doug Jossem, EVP of global sports and entertainment partnerships at MSG Entertainment. “We’re proud to expand our relationship with Cisco and welcome them to the MSG Entertainment family as an Official Partner.”

The Garden opened its doors in 1968 and is home to several sports teams, including the New York Rangers hockey team and the New York Knicks of the NBA.

It also hosts boxing matches, most notably the Fight of the Century which took place between Muhammad Ali and Joe Frazier, as well as concerts, wrestling, and even political conventions.

“Madison Square Garden is one of the world’s most iconic venues, and we’re proud to deliver the networking infrastructure that helps power its network technology operation,” said Rob McQueen, VP of global sponsorships at Cisco. “Through our new partnership, we look forward to exploring opportunities to further integrate Cisco technology across the venue’s digital footprint.”