Teridion, a company that offers a cloud-based method of speeding up Internet traffic, has scored data-storage provider, Box, as a client.

The deal, announced today, isn't the startup's first, but Box's name brand might provide some street cred. That's important for any startup, but maybe more so for Teridion, whose distributed architecture has a bit of a mad-scientist feel to it.

That's not to say it doesn't work; it's just odd. The company improves the performance of web-based applications by spontaneously adding virtual routers where needed.

Think about Waze, the app that crowdsources traffic information to tell you which freeways are congested. Teridion uses Waze-like information to figure out where additional routers are needed.

The catch is that these virtual routers — Teridion Cloud Routers (TCRs), as the company calls them — have to be added somewhere. That means setting up partnerships with cloud providers and data center owners worldwide.

In terms of bigger names, the company has AliCloud, the cloud computing group within Alibaba Group as a partner. And the startup's software was deployed in 28 IBM data centers as of February.

Other partners might be less familiar to North American audiences — Selectel in Russia being one example.

Teridion has named a few customers already, including Egnyte, Quixey, and ShareVault. But the longer reach Box's brand name might give the startup a stronger argument to hand to doubters.

Based in San Francisco, Teridion raised a $15 milion B round in September.