Amazon Web Services (AWS) showcased yet another tool to make it easier for companies to migrate away from VMware, as the hyperscale looks to capitalize on customers eyeing the exit.

AWS Transform, which debuted back in December, is being marketed as a means to help migration efforts using specialized AI agents capable of automating processes like network conversion and server migrations.

“By executing many tasks in parallel, [AWS Transform] can modernize hundreds of applications simultaneously,” Benoit Lotfallah, a senior solutions architect, wrote in a blog post. “Its natural language chat interface and collaborative workspaces enable cross-functional teams to work together in real time, helping organizations reduce modernization costs, ongoing maintenance expenses, and legacy licensing fees.”

The Transform migration agent isn’t solely targeted at VMware, with the offering also aimed at application modernization across Windows and mainframe platforms.

But like wolves at the door, vendors are patiently waiting for customers disgruntled by the changes at VMware to want out. And while the likes of Nutanix and Proxmox have snapped up logos left and right, hyperscale giants like AWS could be in line to take on as many as one-third of wantaway VMware users.

AWS already has one such migration offering, EVS, which allows VMware users to maintain their Cloud Foundation license, which they can run on AWS without the need to replatform or refactor their applications. There’s also an AWS-centric migration offering from Caylent aimed squarely at helping firms jump from VMware to the hyperscaler.

AWS Transform then is another string to the cloud giant’s migration bow, automating repeatable transformations of version upgrades and framework transitions, with the hyperscaler’s blog claiming the service can reduce execution times by more than 80%.

The apparent agentic AI-augmented service comes in two iterations: Transform Assessments, which creates a data-driven business case for VMware infrastructure covering things like cost analysis and migration recommendations; and Transform for VMware, which automates the migration process as a whole.

Lotfallah wrote that the offerings are more in tune with discontented VMware users compared to other options like RVTools or AWS Migration Evaluator, claiming such tools “often face deployment challenges due to security requirements, lengthy approval processes, and operational constraints.”

AWS’ eye on the VMware discontent comes as the software brand becomes a major driver for parent Broadcom, helping to drive its full-year revenues up 24% year-over-year.

Having signed up more than 90% of VMware’s 10,000 largest customers to the revamped Cloud Foundation (VCF) platform, Broadcom is banking on VMware subscriptions as a long-term strategy, a belief that led the company to restructure its debts, with it banking on the software unit as a means to buoy the company’s cash flow for the next few decades.