India-based Tata Communications appointed Bob Laskey as head of Americas as part of its strategy to expand its footprint and visibility in other regions.
Tata Communications earns global revenue of $2.9 billion. India is its largest market, bringing in 30 percent of that revenue. The United States is its second largest market, although Tata won’t specify the percentage of revenue attributable to the U.S. It has operated in the U.S. for more than a decade. But it’s now restructuring its global operations, moving from a focus on customer segments — such as the enterprise segment and the service provider segment — to a focus on regions.
“We’ve created a blueprint to go to market in each region,” said Laskey. Those blueprints focus on sales strategies using traditional direct sales teams, partner ecosystems, and other tactics.
Laskey, who joined Tata in February and is based in Chicago, has more than 20 years’ experience at companies such as Microsoft, Oracle, and Accenture. His team aims to gain market share in the Americas both by acquiring new enterprise customers and forging new channel partnerships.
Tata operates a global network that includes submarine connections as well as a Tier-1 IP network with connectivity to more than 240 countries and territories. It operates across 400 points of presence (PoPs), as well as nearly 1 million square feet of data center and colocation space worldwide. The company has recently built three new PoPs in Jacksonville, Florida; Minneapolis; and St. Louis, growing its footprint to 48 PoPs in the U.S.
In addition to its telecommunications infrastructure, Tata provides managed solutions to enterprises and service providers.
The company recently announced it’s offering software-defined wide area networking (SD-WAN) in the U.S. It provides its IZO SD-WAN Prime for customers that want to use their existing branch office equipment. And it’s offering its new IZO SD-WAN Select service based on Versa Networks’ technology for a more software-based solution.
“When you look at the business we have in the Americas, the entire portfolio is available to our customers here,” said Laskey. His mandate is to garner business with multi-national corporations that want to expand across borders. “We’ve got a unique capability to grow business across borders for companies based in U.S. and wanting to grow across regions, but also companies based in other locations that want to enter the U.S.,” he said.