Rubrik began its “second act” today, launching its software-as-a-service (SaaS) platform for data management applications.
The software-defined storage startup’s flagship product allows companies to manage and archive their data across physical, virtual, and cloud environments. It can be deployed on premises as software or a device or deployed in the cloud. Chris Wahl, the company’s chief technologist, said this platform, called Cloud Data Management, was Rubrik’s first act.
“It’s goal in life is to build policies driven by SLAs [service level agreements] and assign those policies to data and applications,” Wahl explained. “It does the replications, the backups, the archives — it manages all of that data throughout its lifecycle. It does all of those backup tasks that are horrendous and customers hated. It completely eliminated data backup pain. Now it’s time to up the ante with our second act.”
In February, Rubrik reached a deal to acquire Datos IO and its technology that supports cloud native applications, NoSQL databases, and big data file systems. And today the company announced its Polaris platform for cloud-delivered data management applications.
First App Is Polaris GPS
Polaris is currently in beta with general availability slated for May. The new product builds on the company’s earlier SD-storage platform to provide a “unified system of record” across all applications and data, Wahl said. It gives users full visibility into where their data lives, in on-premises data centers as well as various clouds. Companies can search and manage all of this data from a central dashboard and build new data management applications on top of the SaaS platform.
The platform’s open-API architecture allows Rubrik and other developers to write applications for data policy, control, security, and deep intelligence, Wahl said.
Polaris GPS is the first such application. It provides a single control and policy management console across global business applications, which are locally managed by Rubrik’s Cloud Data Management instances. It includes an interactive global map of all applications and data, and can produce custom analytics and reporting based on this data. A global system view allows for troubleshooting and makes it easier to isolate problems. It also helps with capacity and resource planning, Wahl said.
“We wanted to be the first to write a data management application, and a good starting point is providing visibility from a command and control perspective so you can start interacting with that unified data record,” he said.
Making Data Productive
Rubik competes most directly with Cohesity in this space. In February Cohesity added file and object storage to its scale-out data backup platform. At the time, Patrick Rogers, vice president of marketing and products at Cohesity, said his company’s platform makes enterprise data “more productive.”
“You may store data on us from an archive, but you could use that same data to run analytics,” Rogers explained. “Now, you’re making use of these corporate assets in ways that weren’t easy to do before.”
Rubrik’s new product make it easier for corporations to extract value from their data and that may give it an edge over Cohesity, said Dave Russell, a VP and analyst at Gartner.
“In the last few months Cohesity has been talking about what other data management capabilities they could provide, for example analytics, but a lot of that is a work in progress,” Russell said. “Now Rubrik can point to here’s our deliverable.”
The platform is an “add-on product,” Russell said, meaning that “you would be interested in this if you already had a Rubrik solution. Initially it’s a value-add, but I’m sure they are hoping it creates more of an ecosystem play, and it might be the reason why someone says I prefer a Rubrik solution over Cohesity or a more traditional data backup provider like Commvault, or Veritas, or IBM.”