Oracle didn’t disclose the purchase price. It said Moat will remain an independent platform within Oracle Data Cloud.
Moat’s technology allows publishers and advertisers to track and measure their online ads. Its customers include ESPN, Facebook, Nestle, Procter & Gamble, Snapchat, Unilever, and YouTube.
The New York-based startup, founded in 2010, has raised $67.5 million in venture funding, according to Crunchbase.
In a letter to customers and partners, Oracle Data Cloud SVP and GM Eric Roza said the acquisition will boost Oracle’s media and marketing data and analytics.
“Moat has grown its attention analytics business by over 100 percent in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 clients, just as these issues have become top of mind for every major publisher, brand, and agency,” Roza wrote. “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”
Oracle said it is currently reviewing the existing Moat product roadmap and plans to continue investing in the company. “We expect this will include more functionality and capabilities at a quicker pace,” Oracle said in an FAQ document about the acquisition.
An Oracle spokesperson told SDxCentral that the company would not provide addition comment on the Moat purchase.
The company is aggressively growing its cloud business, which includes cloud software-as-a-service (SaaS), platform-as-a-service (PaaS), and infrastructure-as-a-service (IaaS).
In its most recent earnings statement, Oracle reported total cloud revenues for third quarter 2017 of $1.2 billion, up 62 percent from the same period last year. Oracle said it is the fastest growing cloud company compared to competitors like Amazon Web Services (AWS), Microsoft Azure, IBM Cloud, and Google Cloud Platform.
The Moat acquisition follows other purchases over the past several months that aim to expand Oracle’s cloud offerings. Earlier this week Oracle announced a deal to buy Wercker for an undisclosed priced. The Amsterdam-based startup offers a container-centric and cloud-native automation platform.
In November 2016, Oracle bought NetSuite for $9.3 billion.
The company expects its SaaS and PaaS revenue, which includes NetSuite acquisition, to grow between 69 percent to 73 percent in fourth quarter 2017. It also expects its IaaS revenue to grow 25 percent to 29 percent.
Last month Oracle integrated its cloud services with its on-premises network-attached storage (NAS) system — a move that it said gives customers the ability to move data and applications to the cloud without having to use external cloud gateways or pay cloud entrance taxes.