Nvidia CEO Jensen Huang, flanked by Arm CEO Simon Segars, made the case for why the computing giants should be allowed to merge in a deal valued at $40 billion during this week’s Six Five Summit.

In a Q&A session moderated by Moor Insights and Strategy founder and principal analyst Patrick Moorhead, Huang and Segars shared their vision for a connected future powered by Arm and Nvidia technologies, while simultaneously appealing to regulators to allow the troubled deal to move forward.

“I want to be able to address every market,” Segars said, adding that while Arm could remain independent, joining Nvidia better positions the company to address new market segments beyond mobile.

Since Nvidia announced its bid to acquire British chip designer Arm Holdings last year, the company has faced regulatory challenges, especially from the Chinese and U.K. governments.

During the discussion, Segars attempted to dissuade concerns over national security, export control, and data sovereignty while painting a picture in which a conjoined Nvidia and Arm could address computing challenges in all markets.

Speaking on the issue of export control laws, Segars argued that the acquisition wouldn’t have a negative effect on Arm’s licensing model. “Export control is a function of where a product is created, and the nationality of the people that worked on the product. It’s got nothing to do with the nationality of the company that owns the product itself,” he said.

Segars is referring to concerns that if U.S.-based Nvidia acquired Arm, it could be subject to the U.S. government entity list, which bars the sale of technologies or products to specific companies. These concerns are very real, and in January the U.S. commerce department added Huawei to the entity list, effectively barring U.S. chipmakers including Intel from selling components to the Chinese telecommunications giant.

“Most of our products are developed outside the U.S.," he said. "U.S. export control applies to some of our products. It doesn’t apply to a lot of our products, so, nothing changes when the deal closes.”

Segars and Huang also attempted to assuage national security and antitrust concerns raised by Arm’s home country. In January, the British government officials began preparing an antitrust investigation into the acquisition, and by April the U.K. announced it would intervene in the deal over national security concerns.

“The two of us don’t do the same things and nor do we do it in the same ways for the same markets. Arm is a world class CPU IP company and the most popular CPU core in the world,” Huang said. “Nvidia is a platform technology company. We’re about the peripherals, the accelerated computing, the software stack.”

These differences, he argued, make the companies highly complementary and should enable each to bring new innovations to the market. The benefit to Arm customers, Huang added, is access to more intellectual property (IP).

From the beginning, Nvidia has promised to make much of its graphics processing and network IP available for license through Arm.

“In the U.K., in Cambridge, we have one of the world's premier microprocessor and IP development centers. There are no equals, and it is one of the reasons why the CPU cores that have been made by Arm over the years have established itself in the way that it has,” Huang said.

Nvidia also plans to invest heavily in Arms Cambridge headquarters. This includes a $100 million-plus Arm-based supercomputer, which Huang claims will be the most powerful in the U.K.

These investments in conjunction with Nvidia’s IP contributions will enable the company to address new markets ranging from the network edge to the data center, Segars said.

“We’re going to have a lot more resources to bear, creating an even richer portfolio of IP,” he said, adding that by making this IP available to the broader semiconductor industry, the combined company will help “fuel” a new generation of chips for these applications.