Intel has reached outside the company for a president for its newly created Client and Internet of Things Businesses and Systems Architectures Group, announcing on Friday that it's hired former Qualcomm exec Venkata "Murthy" Renduchintala.

Intel has been looking for revenue-generating opportunities to offset shrinking PC sales, and IoT is a prime target. The new organization that Renduchintala leads brings together Intel's platform engineering, client computing, IoT, software and services, and design and technology groups.

Intel is banking that Renduchintala, in addition to providing a unified front across technology groups, can speed up chip design. The fact that he came from rival Qualcomm is icing on the cake, as long as he can adapt to Intel’s culture.

Renduchintala was executive vice president of Qualcomm Technologies Inc. and co-president of Qualcomm CDMA Technologies. He was responsible for leading Qualcomm’s semiconductor business in the computing, mobile, and adjacent segments.

Renduchintala’s hiring also helps fill an executive void at Intel after former Intel president Renee James announced in July that she was leaving the company.