Hewlett Packard Enterprise (HPE) added unified analytics and data protection cloud services to its GreenLake portfolio in its latest move toward offering all of its products as a service by next year. 

As it goes after the $100 billion data analytics market, HPE claims to provide the industry’s first cloud-native unified analytics and data lakehouse cloud services designed for hybrid environments. This include HPE Ezmeral unified analytics platform and data fabric object store. 

The analytics service aims to enable customers to accelerate their data and applications modernization initiatives on-premises, at the edge, and in the cloud, according to HPE executives.

Organizations “have really struggled with the modernization of these data-intensive platforms, talking about these legacy warehouses lakes and siloed deployments,” said Matt Maccaux, CTO of HPE Ezmeral software. And they are “struggling to bring these along with overall digital transformation efforts.”

The new analytics platform is a unified way to break down data silos and enable business value while providing choices to make sure customers don't feel locked in, added Vishal Lall, SVP of HPE GreenLake cloud services solutions.

In addition, HPE extends object-store capabilities to allow high-performance analytical workloads deployment on bare metal or within Kubernetes. “What we think is so unique about this is that it's the industry's first Kubernetes-native object store that is optimized for high-performance analytical workloads,” Maccaux explained.

The unified analytics platform and object store is expected to be available in the first half of 2022.

Another area HPE is pursuing is the rapidly growing data protection-as-a-service market. 

The vendor says the new data-protection offering will tackle cyberthreats and ransomware while securing customers’ data from edge to cloud. It includes disaster recovery services with Zerto and a backup and recovery service for VMware workloads. 

HPE acquired cloud-based data management and protection company Zerto in July and added its continuous data protection technology with journal-based recovery to GreenLake and the HPE Data Services Cloud Console. Continuous data protection includes disaster recovery, backup, and data mobility across on-premises, hybrid, and multicloud environments. HPE claims it can help customers recover their data and return it to an uninfected state within minutes after a ransomware attack. 

In addition, the vendor integrated data-driven intelligence capabilities from InfoSight and CloudPhysics into the GreenLake platform. 

HPE's InfoSight technology enables end-to-end visibility across the IT stack including up to the app layer. And the CloudPhysics software-as-a-service extends data-driven insights to IT procurement to help companies make more intelligent IT decisions across edge to cloud, according to HPE.

HPE Storage GM Tom Black noted that as-a-service is one of the fastest-growing segments within the data-protection market. However, customers still have to install and manage backup targets, so there is a demand for simplicity, he added.

HPE Storage Marketing VP Sandeep Singh added that the data protection services enable customers “simply just configure their recovery point objective and recovery time objective, and the right blend of the underlying technologies across disaster recovery, backup and archive,” that are auto-configured and auto-managed for protecting data and applications across on-prem, hybrid-cloud, and multicloud environments.

Along with the unified analytics and data protection capabilities, HPE also revealed the GreenLake Edge-to-Cloud Adoption Framework. 

The platform offers “a comprehensive proven set of methodologies, expertise, automation tools that really help customers accelerate and de-risk their path to a hybrid cloud experience everywhere,” explained Keith White, SVP and GM of HPE GreenLake cloud services commercial business.

The framework consists of eight domains that are critical to the strategy, design, execution, and measurement of an effective cloud operating model: strategy and governance, people, operations, innovation, applications, DevOps, data, and security, according to HPE executives.

HPE says all three new cloud services will further accelerate the GreenLake momentum and its transition to a cloud-services company.

The GreenLake platform includes cloud services such as compute, container management, data protection, machine learning operations, networking, storage, and virtual desktop infrastructure. 

It currently has more than 1,200 customers that represent over $5.2 billion in total contract value, according to White. He added that the vendor’s as-a-service orders were up 46% year-over-year in the most recent fiscal quarter.