Observability pipeline vendor Cribl today snapped up $200 million in a Series C funding round led by Greylock and Redpoint Ventures. Institutional Venture Partners, Sequoia, and CRV also contributed, pushing the company’s total raised to $254 million.

“Not since my time at AppDynamics have I seen a company taking such an innovative approach to solving a real customer problem,” David Wadhwani, partner at Greylock, said in a statement. “Cribl is enabling customers to realize their long-term observability strategies by addressing the single biggest pain point: getting control of the massive surface of data.”

Founded in 2017, Cribl’s LogStream platform acts as a sort of translation layer enabling enterprises to feed data from existing logging agents into analytics platforms from Splunk or Datadog.

“It really connects things that weren’t originally intended to be connected. It helps you take data that’s already being delivered to an existing logging solution, or an existing time-series database, or an existing monitoring tool and helps you repurpose that data for multiple users,” Cribl CEO Clint Sharp explained.

As Cribl creeps north of 100 customers, Sharp said the latest round of funding validates that the company is on the right track.

Cribl Looks to Expand

The funding will allow Cribl to grow its sales, marketing, and product development teams, he said.

Additionally, the company is looking to introduce what Sharp calls an “observability lake.” The concept refers to a data lake where all log data can be stored in a central location and then recalled for analysis as needed.

“We're helping customers create this lake where they can take and put all the observability data, all the security data in their enterprise, and put it into one cost effective, neutral location that fundamentally allows them to be owners of all of their data,” Sharp said. “Customers today are really being forced to pick and choose what they can afford to analyze.”

Cribl is also looking to expand the availability of its cloud-based logging platform. The service runs as a SaaS app that allows users to control how logging is routed from a single, centralized location while keeping the data plane on premises or in the cloud.

“What we see from enterprises is they really have a strong preference for data not leaving their security environment,” he said.