Microsoft, Dell Technologies, Red Hat, and Nvidia are among a handful of vendors that have had to alter upcoming mega-events due to health concerns tied to the growing spread of the COVID-19 virus.

All three of those vendors have shifted planned events from a physical setting to a virtual one in light of health concerns tied to the virus. And they follow what is now a precedent-setting move by Google last week.

The virtualized events now include Microsoft’s MVP Global Summit that was initially set to begin March 16 in Redmond, Washington; Nvidia’s GTC 2020 event originally scheduled for March 22 in San Jose, California; the Adobe Summit that was originally scheduled for later this month in Las Vegas; the Red Hat Summit initially scheduled for April 27 in San Francisco; and Dell Technologies World originally scheduled for May 4 in Las Vegas.

Details for the events are still being worked out in terms of their exact virtualized nature but are expected to follow Google’s model. Google last week changed its upcoming Cloud Next event to a “free, global, digital-first, multi-day event” that will include online streaming of keynotes, breakout sessions, interactive learning sessions, and a question-and-answer feature with Google employees. There will not be any keynotes or sessions open to an audience.

Other vendors have released various statements on their monitoring of the situation before making changes. These include events like SAP’s Sapphire Now event scheduled for May 12 in Orlando, Florida; Citrix’s Synergy event schedule for May 19 in Orlando; and Cisco Live set to begin May 31 in Las Vegas.

Trade Group Chaos

Industry trade groups have been a bit more chaotic on their approach to upcoming events. These events are typically core to the revenue streams of the hosting organizations.

The Open Compute Project’s Global Summit, which was scheduled for last week, moved to an all online format. This week’s Optical Networking and Communication Conference (OFC) will have an on-site presence for attendees, but it’s also allowing for remote, two-way participation using video conferencing for all registrants. Plus, it’s recording all sessions to be available online.

The Linux Foundation postponed its Open Networking and Edge Summit that was originally scheduled for April 20-21 in Los Angeles to sometime this fall; its KubeCon + CloudNativeCon Europe event scheduled to begin March 30 in Amsterdam to sometime in July or August; and completely cancelled its KubeCon China event that was originally scheduled for July 28-30.

Most other events scheduled for later in the year remain on, although many have started putting up disclaimers about potential changes.

COVID-19 Mixed Signals

The biggest trade show impact so far by the COVID-19 virus was the cancellation of the MWC Barcelona event that was set to take place late last month. That 5G-focused event typically draws more than 100,000 attendees from all over the world. Industry trade group GSMA was forced to pull the plug on the event just two weeks before it was set to begin as many of its big-name exhibitors and sponsors pulled their participation plans ahead of the official cancellation. And, unlike what Google is doing, GSMA was not able to put together an online version of its event.

However, RSA managed to squeeze in its annual security event in full that same week in San Francisco. Event organizers released statements about “taking proactive steps” like installing hand sanitizer stations throughout Moscone Center and electro-static sprayers to disinfect high-traffic areas leading up to the event. However, those efforts were undercut a day into the event after city officials went from welcoming the conference’s 43,000 attendees to declaring a state of emergency just five days later.