In the world of Web 2.0, it seems mandatory for every startup to have a loveable animal mascot. Twitter has the blue bird. Docker has its cute whale (so did Twitter, although no one misses it). Everyone needs their version of the Linux penguin.
Security startups are a different breed, however. Unicorns and fuzzy bunnies don’t adorn their home pages. Security is serious business that calls for something toothy, venomous, or laser-blasting.
At last week’s Black Hat conference, was some fuzzy plushness to be had among the giveaways, to be sure. But most startups went for more aggressive branding. Here’s a sampling.