IT and cloud spending in the EMEA region will reach $1.3 trillion next year, with mature markets anticipated to record more than 5% year-over-year growth, according to a new Gartner report.
CIOs and IT leaders are typically reluctant to sign long-term cloud contracts or find new technology partners in "turbulent times" like those of today, Gartner VP Analyst John Lovelock explained.
But that shouldn't spark fear for enterprise IT and cloud budgets, which he predicts won't fall victim to those hesitancies. "Businesses in EMEA will increase their IT budgets in 2023," he said.
In the context of projected budget increases, Lovelock explained it'll be a balancing act for enterprise CIOs in 2023. They'll need to use digital technologies like cloud-native applications and artificial intelligence (AI) to help other departments optimize the efficiency of their operations and save on costs, while at the same time deploying tech that builds upon the company's value proposition, revenue, and client support.
Cloud Spending's ReboundAfter significant declines in IT spending this year, the enterprise software segment will rebound faster than data center systems, IT services, communication services, and devices with an anticipated 8.6% increase in spending, according to the market research firm.
Gartner predicts spending on cloud software will target transformation and efficiency, and this segment will account for more than a third of total enterprise software spending in 2023, according to the report. CIOs will look to the cloud first for new tech initiatives like packaged business capabilities and data grids, but they'll also maintain current on-premises cloud environments.
The report also noted that spending on public cloud services in EMEA will jump from $111 billion this year to $131 billion in 2023, representing a projected 18.2% increase.
Consumer IT spending, however, won't fair as well. Inflation rates are climbing, and the effects will last longer, leaving low-income consumers and higher earners to reduce their spending on tech devices.
"In 2023, consumer spending on personal devices is on pace to decline 2.6%. In 2022, it is projected to decline 13%, the highest double-digit decline since 2009, when it declined 11.3%," Lovelock explained.
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