Davra Networks came out of stealth mode this week, with a plan that seems to be a public relations dream. Take the Internet of Things (Iot) and combine it with business intelligence (BI) and cloud, and then nab a partnership with Cisco Systems (CSCO), and announce your launch. That's Davra Networks in a nutshell.

This week, as I detailed on CMSWire.com, Davra unveiled the RuBAN platform, a cloud services targeted at vertical industries that need help in the management and sorting of data they will gather from networked devices, whether it be from farm equipment or school buses.

Here's an example of how it works: In one scenario, Davra is working with a transportation company to put Wi-Fi on school buses. However, in order to show a return on investment (ROI), the customer wanted more value than just connectivity. The network will also connect to the bus engine and aggregate information such as engine conditions and geolocation. The Davra service can gather, analyze, and record the data to provide alerts to the bus services when things appear to be operating out of the ordinary, such as potential engine trouble, speeding, or going out of a prescribed route.

Davra CEO Paul Glynn, who spoke with the Rayno Report last week, sees many other applications in transportation, utilities, and agriculture. It's also working with Cisco to help remotely manage telecom hardware and keep data in the cloud.

It's clear that Davra will lean heavily on its partnership with Cisco. It has struck a deal with the networking goliath (one of Rayno Report's favorite companies these days) to install Cisco Integrated Services routers and sensors in remote locations and then manage the data feed.

As I've pointed out already on IoT, networking all of the “things” is a complicated and fragmented task. There isn't one single “IoT market,” as it is a market of many vertical industries. A top engineer from Google has even pointed out that you can't treat IoT like the traditional networking market, because the price points are completely different -- it's a totally different market.

Davra's approach is utilitarian, in that it has provided a cloud data platform (CDP) that can be applied to different IoT applicaitons. The goal: To sift through relevant data and report back only the important stuff to enable the vision of the “smart cities” concept in various vertical markets such as utilities, agriculture, and transportation.

Davra's business model is a cloud-based service. The end-user connects to the service to manage data and pay a licensing fee. Glynn says the data service will have sophisticated analytics platform that can manage the data and detect when something is out of whack, such as the data not fitting a pattern.

“The real value of our platform is we make a lot of decisions about the data before it gets sent back,” says Glynn.

This will be an interesting one to watch. The company has a headquarters in Sunnyvale, Calif. and an engineering base in Dublin, Ireland. The company is backed by Delta Partners, AIB Seed Capital, and Enterprise Ireland. It has 15 employees split between Europe and the US. Glynn says the company is starting the generate revenue this year.