BigPanda officially launched its IT incident management product today and announced $7 million in Series A funding from Mayfield and Sequoia.

The Mountain View, Calif.-based company says it has built a platform for analyzing IT alerts and incident reports. The goal is to automate the manual processes involved with detecting, investigating and resolving IT incidents. The company says this will improve incident resolution and customer service.

Big Panda launches with some serious pedigree. Not only are top VCs Mayfield and Sequoia involved, but the company's advisors include IT and infrastructure executives from Dropbox, Splunk, Netflix, VMware and Facebook.

The funding and launch fits a recent theme in infrastructure: Going after the big changes brought about by the cloud and virtualization. The company says that due to the scale and complexity of today's cloud data centers, more IT reports need more sophisticated tools for management.

The company has a point, which is, with the bulk of virtualization technology, why should IT incidents still be processed manually? The play for IT automation follows new tools such as Cloud Physics, Nagios, New Relic, Pingdom, Splunk, and Zabbix all of which seek to analyze data-center activity and put more power into automatically detecting and solving problems.

The company's initial customer testimonials come from Taboola, Dropbox, and Wix.

“BigPanda has helped us resolve issues in minutes that had previously led to two hours of downtime!” says Adam Systems-Integratorngolda, CEO of Taboola, in the Big Panda press statement.

The product is available immediately for a free 30-day trial and pricing starts at $1,500 a month for a company-wide license.

Big Panda was founded in 2012 and is led by CEO Assaf Resnick and VP of Engineering Elik Eizenberg. It has an office in Tel Aviv, Israel, in addition to Mountain View.