The average smartphone user checks their mobile device between 50 and 100 times a day – in doing so, they expect instant access to information and services.
It stands to reason then that it pays to ensure the performance of mobile applications can be monitored, managed and optimised in order to guarantee availability, speed of response, and support the best customer experience (CX).
Indeed, new research has revealed 59 percent of businesses confirm that mobile applications are critical to their organization today. A further 54 percent say that mobile applications are only set to become more critical over the next few years1.
Making mobile application performance pay is all the more important given its growing importance as a revenue generator: mcommerce growth is outstripping traditional ecommerce sales by a factor of 3 to 12.
This trend towards mobile becoming the essential shopping companion – whenever and wherever – is therefore also contributing to higher performance expectations, where a single second’s delay in website loading time can result in a 7% loss in conversion3.