We caught up with Jamie Delacey, Head of ICT at Attune Hearing, Australia’s largest independent audiology provider to talk about how the company is rising to meet the challenges of digital disruption with a modern approach to networking that includes SDWAN.
RVBD: How has ‘digital’ disrupted your business?
Delacey: The audiology industry has undergone significant disruption in the last few years as several non-traditional players—namely large retailers—have entered the market. These are players that are able to use their scale to their advantage and penetrate new regions quickly. Attune Hearing operates primarily on referrals from healthcare providers. It feels a bit like the classic David and Goliath story. We recognised early on that customer experience would be our primary battleground.
Our IT team is small in comparison to the geographic area we cover. We knew that if we were …