Communications Service Providers (CSPs) – forced by the explosion of video consumption – have made substantial investments in video distribution networks. CSPs must evolve their strategy to keep pace with new challenges and sustain business imperatives to emerge in a leadership position in the market.
Customers have become harder to define, understand and delight than ever. To build a strong customer relationship improving churn and margins customer knowledge need to be controlled in an effective manner based on localization, habits and events hence digital video solutions require analytics functionalities for catalog recommendations and video advertising.
Business imperatives make it essential for CSPs to have streamline operations to manage multiple video formats. The rise of UHD 4K technology requires future proof and scalable network infrastructure investments to allow a seamless experience across all screens and devices.
A virtual infrastructure can be …