Modern Media Platform for
Next-Generation IT Infrastructure.
Software-defined Everything (SDx)
SDN, NFV, Network Virtualization
Cloud and Datacenter Infrastructure
SDxCentral is a B2B tech media company focused exclusively on delivering news, research, and analysis on software-defined infrastructure markets. We enable network and datacenter architects and operators — as well as investors, analysts, and industry observers — to navigate a constantly shifting IT landscape.
Narrow Focus. Broad Coverage.
SDxCentral serves up dynamic news AND research content that covers software-defined infrastructure across both Enterprise and Service Providers.
Open, virtual, cloud?
We provide insight into software-defined everything (plus related technologies).
Our in-house content is produced by our News Division and Research & Content Division. The News Division covers industry developments that keep our readers informed on what’s happening NOW. The Research & Content Division produces Market Reports, analysis and reference material, and is responsible for our renowned Directory that comprehensively covers companies, products, standards bodies, and other resources related to the SDx market.
SDxCentral also hosts a large repository of community contributed posts, as well as vendor-sponsored content that helps our readers make informed purchasing decisions.
Global Audience of Datacenter & Networking Professionals.
Page Views a month
Social Media subscribers
Optimized Content Delivery. Data-driven Automation.
The SDxCentral media platform leverages our propriety orchestration system to manage content, engagement and analytics.
We offer multiple engagement tiers, including basic “open” access, premium content for site members, and custom portals for contributors and sponsors. We also manage custom versions of our platform, and provide proprietary research feeds, for leading IT vendors.
Our platform sets us apart from other media companies covering the IT industry – it’s fast, flexible, automated, and data-rich – which enables our community to rapidly engage, discover, and gain insight.
Founded by Veteran Silicon Valley Executives/Entrepreneurs.
Home to Top Industry Journalists.
Matthew Palmer, Co-Founder and Partner
Matt has 20+ years of software-defined networking (SDN), cloud computing, SaaS, & computer networking experience. Matt was most recently co-founder and CEO at Pareto Networks which was acquired by Aerohive Networks. Matt was previously VP Enterprise Planning and Operations at Juniper Networks where he led the Enterprise Business Team, responsible for managing Juniper’s $500M enterprise business. He also held various executive roles at Juniper and Netscreen leading security and enterprise networking strategy and corporate development activities, including strategic partnerships, investment and M&A. Prior to Netscreen, Matt led business development at Qualys.
Matt received his Bachelor of Science in Business Management from Indiana University and has 7 issued and 6 pending patents in software-defined networking, security and cloud computing.
Roy Chua, Co-Founder and Partner
Roy has 20+ years of experience in enterprise SaaS, cloud computing, networking and security. Roy was most recently VP Products at 41st Parameter, an online fraud prevention company acquired by Experian. Prior to 41st, Roy was also a co-founder and VP Products/Marketing at Identity Engines, an Enterprise security company acquired by Avaya. Before Identity Engines, Roy was Director of Product Marketing at Spirent Communications, which he arrived at via acquisition of Caw Networks. As part of the Caw founding team, he managed the L4-7 Avalanche™ product from concept to a $30M+ revenue award-winning product in under 4 years.
Roy received his MBA from MIT’s Sloan School of Management, and his M.S. and B.S. degrees in Electrical Engineering and Computer Science from the University of California at Berkeley. He holds several patents in networking and security.
Sue Marek, Editor-in-Chief
Sue joined SDxCentral in March 2016 as VP of Content and Editor-in-Chief at SDxCentral where she is tasked with building its IoT and 5G coverage.
Prior to joining SDxCentral, Sue was Editor-in-Chief of FierceMarkets Telecom Group where she oversaw the editorial content of several FierceMarkets’ newsletters including FierceWireless. She also provided editorial guidance for the publications’ websites, webinars and live events.
Sue is a frequent speaker at industry events and has moderated panels for the Consumer Electronics Show, the Competitive Carriers’ Show, PCIA: The Wireless Infrastructure Show, CTIA, Interop, 5G Americas and more.
Sue has more than 25 years of experience reporting on the telecom industry.
Covering Disruptive IT. Disrupting the Media Status Quo.
In the fall of 2011, founders Roy Chua and Matt Palmer were consultants working on an SDN strategy project for a client and found themselves frustrated by the lack of software-defined networking information.
They realized there was no independent central source providing information about the SDN market. Relevant SDN information was so hard to find that Matt and Roy knew they couldn’t be the only ones with this predicament. After the project ended, as they continued to pull together information and research for themselves on SDN, they wanted to make it available to the rest of the community.
They began a simple Twitter feed to share their resources and gauge interest.
Within weeks, hundreds of people began following the feed. Network and datacenter architects and operators had finally discovered the SDN resource they had been seeking.
A few months later, in February 2012, Matt and Roy launched the SDNCentral.com website with the purpose of offering a single site for people to follow industry developments and educate themselves about the SDN space.
“We were already conducting research for ourselves. We wanted the rest of the industry to benefit as well.” —Matt and Roy
Less than a year after the first tweet, SDNCentral had become the leading source of news and resources for network virtualization and SDN. By the end of the first year, more than 30,000 people followed SDNCentral through its Twitter handles, with the website receiving more than 50,000 page views each month.
As the site continued to grow, and the software-defined wave swept through the datacenter, Roy and Matt realized that SDN was just the beginning of a new era —that of software-defined everything (SDx). To continue to serve its community with the most current and comprehensive news and information about SDx infrastructure, Matt and Roy expanded the editorial and research team, adding news coverage around NFV, cloud, virtualization and new trends like Linux containers, and rebranding SDNCentral as SDxCentral in January of 2015.
SDxCentral receives over 400,000 page views a month, and supports a global community of 90,000, reflecting substantial interest growth in SDx infrastructure, SDN, NFV and related topics.
Beyond SDN and NFV, SDxCentral provides coverage for related and adjacent topics such as cloud, virtualization, security and DevOps.
Unlike many traditional IT industry media companies, SDxCentral is growing rapidly, and continues to expand its coverage and personnel. In October of 2015, SDxCentral acquired the Rayno Report, a respected infrastructure analyst firm. This acquisition further supports our research division, and enables us to continue to meet our audience’s need for a blend of technology and business-oriented reporting.
SDxCentral is headquartered in Sunnyvale, California and maintains offices in Denver, Colorado.