To illustrate the key importance of analytics in a service provider environment, we use the example of O2’s network customer experience (NCX) program. It is a model created on basis of analytics drawn from hundreds of network measures to measure as well as predict customer’s satisfaction score. This has transformed individual network experiences into meaningful and actionable insights and has empowered the network teams to become the most customer-centric and services oriented.
Cardinality and Dell EMC have the technology to provide the operational intelligence based on real-time analytics by correlating, storing and analyzing data from diverse sources within the service provider network – with focus on performance and scale.
In this video, you will hear from Brendan O’Reilly, CTO O2/ Telefonica; Prashant Kumar, Co-founder, Cardinality and Anton Prenneis, Product Manager, Dell EMC as they jointly showcase how data management and analytics can impact the service provider’s journey to 5G.
About the Participants:
Chief Technology Officer
O2 (Telefónica UK Ltd)
Brendan is Chief Technology Officer of Telefónica UK Ltd, with over 15 years experience in Mobile Telecoms. Brendan has accountability for O2 UK’s strategy, design, planning, test, delivery and operation of the entire mobile and fixed network, messaging and wifi supported by his team of more than 600 professional engineers. Working closely with key areas in the UK and Telefonica Group, Brendan is developing the high-level principles needed to develop the O2 network focusing on the ever changing needs of their customers. Brendan has held a number of senior roles in the Networks Leadership Team over the past seven years, with achievements including leading the development of O2’s network share partnership with Vodafone in June 2012. He is also experienced in detailed planning and delivery of radio and transmission networks. Delivering the best experience to our customers is at the heart of how Brendan works and knows his people are key to achieve this. Brendan also has a strong focus on his people encouraging development and self-learning across all of networks
Co-Founder and CTO
Prior to founding Cardinality, Prashant spent over a decade working with major telecommunications service providers like Telefonica, Deutsche Telekom, Hutchison (3), and AT&T. During this time, he has architected some of the biggest online charging solutions (handling real-time rating and quality of service (QoS) of over 20 millions of concurrent subscribers). Whilst working for Telefonica UK he was responsible for the solution architecture of their big data analytics solution; he evaluated potential suppliers, prototyping approaches, architected the solution and assisted in the implementation one of Europe’s largest Hadoop clusters. Prashant has a Masters degree from London School of Economics focusing on System Design in Context and a Bachelors degree in software engineering focusing on designing scalable business data systems and mobile communication protocols.
Senior Consulting Product Manager
Anton works with partners and across the Dell Technologies portfolio to bring analytics and hosted solution offerings to the service provider market. A heritage EMC’er since 2003, Anton has served numerous roles, including competitive intelligence, corporate strategy, pricing and software licensing, global alliances, field CTO, and marketing. Prior to EMC, Anton worked at IBM as a software engineer and product manager, working in manufacturing robotics and high-performance computing. Anton holds an MBA from Columbia Business School and a MS in Computer Science from Rensselaer Polytechnic Institute.