The Lead Nurturing package works in conjunction with other lead-generation programs on SDNCentral, such as the DemoFriday or Featured Whitepapers, etc. SDNCentral’s Lead Nurturing platform provides two major benefits:
- Lead enhancement through improved lead profile information that is sent along with regular leads.
- The ability to create trigger-based calls-to-action (CTAs).
SDNCentral generates and updates user profiles on a daily basis and will tag users based on their preference for trending topics. These Profiles, coupled with company-view counts, can offer more targeted promotional content aimed at interested users. In addition, our market research team performs regular updates to the SDNCentral user database to improve our user’s social media and Profile information (LinkedIn, Twitter, Google+).
If an organization chooses to purchase the Lead Nurturing package, we will ensure that leads (up to the limit count for enhanced leads) are tagged with this additional information when we send them.
The Lead Nurturing call to action (CTA) triggers also provides a customized way of reaching site users. For logged-in users on SDNCentral’s website, an organization will be able to:
- Postpone triggering a lead to be sent until a threshold of interactions has been reached with content that is tagged as organization-specific.
- Offer unique CTA promotional ad placement that is triggered after a threshold of interactions with organization-specific content has been reached (e.g. invitation to sign up for product demo if user has shown interest in client and is browsing client’s directory entry).
SDNCentral works continuously to add new lead nurturing services, including features such as targeted messages in our weekly e-mailings to users. As these capabilities become available, SDNCentral will communicate these additional features to our clients.