Verizon has opened a 5G lab in London  in a bid to further collaborate and develop new applications for 5G. The lab, which is its first such facility outside of the United States, accentuates the stock that operators are putting in new use cases and applications that can theoretically only be delivered by 5G.

Indeed, much of the return on operators’ massive investments in 5G will hinge on the opportunity to reach more enterprises by enabling specialized services.

Verizon’s lab in London will continue to pull on that thread by seeking out and reimagining opportunities with companies based outside of the U.S. in advertising, entertainment, education, medicine, retail, utilities, and large venues, according to the operator. Verizon already has 5G labs in five U.S. cities, including New York; Los Angeles and San Jose, California; Washington, D.C.; and Cambridge, Massachusetts.

The operator also plans to open a 5G-enabled production studio in London in April to further leverage the company’s media properties and invite customers to create new entertainment experiences and production environments. Those efforts will include 3D content, mixed reality, and other capabilities that could be fostered through higher bandwidth, according to Verizon.

During the 92nd Academy Awards, The New York Times, working in partnership with Verizon, said the carrier’s 5G network enabled it to send photos of celebrities on the red carpet “from camera shutter to newsroom in 5 seconds.” Fast photo delivery may not fulfill the operator’s more grandiose aspirations for 5G, but it’s one such capability that’s available now.

The lab in London will very much be an extension of Verizon’s 5G efforts in Los Angeles, where it opened a facility last year. In a prepared statement, Verizon Media CEO Guru Gowrappan described the London studio as a “continued commitment” in that regard with similar content production facilities and distribution platforms.

Verizon said the lab in London also houses a mobile command center, an augmented shopping experience with smart retail shelving, intelligent asset management, and an AR-enabled workspace.

“One of the best ways of unleashing the true possibilities of 5G is getting it into the hands of innovators and visionaries,” said Tami Erwin, group CEO at Verizon Business, in a prepared statement.

While each operator has its own 5G business to build with enterprises, there’s a level of cooperation underway that signals all carriers are exploring this untapped potential on a more broad scale. The international expansion of Verizon’s 5G labs comes less than a month after it established the 5G Future Forum with América Móvil, KT, Rogers, Telstra, and Vodafone to collaborate and develop interoperable 5G and mobile edge computing specifications.

During its earnings call last week, KT CFO Kyung-Keun Yoon said the South Korean operator plans to expand its B2B offerings to more industrial sectors and that it is making tangible inroads with 53 enterprises secured thus far. “We have been working with various partners to identify applicable use cases for 5G B2B, and as of the fourth quarter of 2019 we have already identified 150 use cases,” he said, according to a Seeking Alpha transcript.