Israeli startup SoftWatch today launched CloudIT Premium, a software-as-a-service (SaaS) offering to help enterprises manage the migration to cloud-based IT infrastructure, platforms, and applications.

Historically, SoftWatch has provided very similar services to enterprises, except its primary focus was on moving non-mission-critical applications and productivity suites like Microsoft Office 365 and Google Apps to the cloud.

However, “we hear a lot of customers telling us they want more home-grown, core applications moved to the cloud,” said Uri Arad, co-CEO of SoftWatch. “We are moving into a much wider area of applications and are able to understand how they are being used.”

SoftWatch claims to be unique in focusing on both network consumption and end-user activity. CloudIT Premium provides users with analytics that explain what resource consumption would be after moving applications to a cloud environment; it also helps users design a path to achieve that. Additionally, it lets enterprises monitor what their customers are experiencing and what their usage patterns are, Arad said.

Essentially, customers can examine multiple types of applications and decide which are most suitable for the cloud. SoftWatch provides the tools and analytics for decision makers to understand how a particular application will behave on private or public cloud platforms such as Amazon Web Services (AWS) or Microsoft Azure. This can give engineers insight into the development phase of applications and how to optimize them to run on various platforms.

CloudIT Premium provides ongoing analytics so as applications evolve and are updated, their performance can still be managed, Arad said. Once an enterprise decides to move an application to the cloud, CloudIT Premium allows users to plan for things such as capacity planning and license optimization.

SoftWatch has potential customers who are interested, and is also looking to develop new partnerships with cloud infrastructure providers, platform providers, and IT system integrators. It expects to deploy the first implementations of CloudIT Premium in the fourth quarter of 2016.