Multicloud networking vendor Prosimo this week introduced app-to-app networking functionality designed to streamline customer deployments.

The technology promises to address challenges associated with connecting the litany of networking technologies used across multiple infrastructure and platform-as-a-service providers (IaaS/PaaS).

“Enterprises must have a full-stack cloud networking fabric that provides a comprehensive view of applications and a simple, scalable and secure way to interconnect and replicate applications,” Mani Ganesan, head of products at Prosimo, said in a statement.

The new capabilities come as enterprises accelerate their cloud migrations, with 63% having workloads spread across multiple cloud providers' environments, according to ESG analyst Bob Laliberte Sr. “Interconnecting applications across virtual private clouds and virtual networks, cloud-native services and endpoints, as well as building and delivering applications across cloud regions and service provider environments continues to challenge enterprises.”

Prosimo’s cloud transit service aims to address these challenges by orchestrating connectivity using cloud-native gateways running in the cloud. The platform supports multi-region, multicloud, and hybrid-cloud deployments.

The service also supports asset discovery, which, as its name suggests, automatically discovers and onboards new cloud assets into Prosimo’s platform.

Once assets are onboarded, the service provides real-time visibility into transit health, usage, cost, performance, and availability issues. Meanwhile, dynamic application segmentation enables enterprises to isolate or create tiers of applications based on their unique identifiers using service networking.

Founded by former Viptela executives, CEO Ramesh Prabagaran and CTO Nehal Bhau, Prosimo emerged from stealth mode in early 2021 with a $25 million dollar funding round.

The company is one of several vendors looking to carve out a niche in the emerging multicloud networking market.

“Our focus is really on delivering application experience for these applications that are moving into either a single cloud or multicloud environment,” Prabagaran told SDxCentral in an earlier interview.

Prosimo’s Application eXperience Infrastructure (AXI) platform uses the major cloud providers' — Amazon Web Services (AWS), Google Cloud, and Microsoft Azure — existing backbone networks to automate routing between users and other dependencies across geographies.

The company late last year extended additional artificial intelligence operations and zero-trust security functionality to the platform with its Dynamic Compliance service.

The service enables customers to determine if a user accesses an application from one location, but then minutes later tries to log in from another. If anomalous activity is detected, the user’s reputation score is adjusted accordingly, and if the score reaches a threshold defined by the customer, access to certain workloads can be restricted or cut off entirely.

This week’s announcement comes as the multicloud networking market continues to gain steam.

The market is a veritable grab bag of eccentric personalities toting “novel” platform approaches. Rivals Alkira and Aviatrix have seen early successes in the space — especially among large, distributed enterprises like Koch Industries.

Several SD-WAN vendors, including Cisco, VMware, and Fortinet, have also announced partnerships with cloud providers in a bid to repurpose their networking stack to address this challenge.

And late last year, AWS announced Cloud WAN, a dedicated transport service that streamlines the process of connecting on-premises data centers and branch offices to the cloud provider’s global backbone network.