You aren't the only one with password fatigue. Okta’s recent survey showed nearly three-quarters of Americans have 10 or more active apps and website accounts, resulting in 63% feeling overwhelmed by the number of usernames and passwords they have to manage.

The identity and access management service provider surveyed 20,000 consumers across 14 countries, including 3,000 from the U.S. for its Customer Identity Trends report.

The report showed 73% of surveyed American customers have an account for 10 or more active applications and websites for online shops, banking, fitness and restaurants, and 10% have 50 to 100 accounts.

Additionally, more than half of those surveyed are fatigued due to the quantity of passwords to manage, 35% surveyed from the U.S. feel overwhelmed because it is too much to remember, and 28% say it takes up a lot of their time.

The strain of password management is also affecting user access and engagement with services. The report found 34% of respondents encounter an issue at least once a month where they can't log in to an account because they've forgotten their username or password. And this issue occurs at least once a week for 20% of them.

When forgetting their login credentials, American respondents (28%) rely heavily on resetting their password or username more than the global average (24%). And only 57% of Americans still have access to all of their accounts and the online products and services they have registered for — 39% of them track their login information and 18% of them use a password manager.

Reducing friction and creating a great login experience is important to conversions and, by extension, to revenue for organizations, Okta noted. “Friction can mean the difference between making or missing your conversion (and revenue) goals.”

In fact, more than half (65%) of surveyed Americans stated they are more likely to spend money when online services offer a simple, secure and frictionless login process, according to the report.

And logging in with social media accounts was selected by 53% of respondents as the most convenient and secure measure, followed by multi-factor authentication (MFA; 42%) and passwordless login (38%).

What are the top login issues that frustrated Americans when registering or logging in? The No. 1 pick was filling up long login or sign-up forms (39%), followed by entering private or sensitive information, such as passport number (38%) and creating a password that must meet certain requirements (37%).

Okta argues passwordless options can offer both stronger authentication and more convenience for customers.

“Similarly, by moving away from the traditional username-and-password combination, brands can concurrently strengthen security and create more convenient user experiences,” the vendor noted in the report.

And a number of techniques are available to replace passwords, including social logins, biometric authentication, adaptive MFA and step-up authentication.

The vendor cited biometric authentication as an example in the report. Enabling users to authenticate using their device biometrics can reduce login friction and boost user retention and revenue, while increasing security as the identity flow — such as account creation, sign in, and consent — is generally “not phishable” by threat actors.

“Organizations can be transparent with users about how digital identities are managed, including why data is needed and how it will be used, and what security measures are in place to protect user accounts and the private data within them,” Okta suggests.