Oracle supercharged its efforts to take on cloud giants Amazon Web Services (AWS) and Microsoft Azure, saying it plans to hire 2,000 employees worldwide to join its Cloud Infrastructure business. The new jobs include software development, cloud operations, and business operations.

But the announcement follows two rounds of layoffs at Oracle since March, and an exodus of executives as the company struggles to shift its focus to cloud computing.

Oracle starting building its Gen 2 Cloud nearly three years ago, and last year’s Oracle OpenWorld provided a coming out party for the bare metal offering. Despite this push, Oracle’s cloud business has been losing market share and disappointing investors while cloud giants like AWS, Microsoft, Google, and Alibaba have prospered.

Still, Oracle isn’t giving up just yet.

“Cloud is still in its early days with less than 20% penetration today, and enterprises are just beginning to use cloud for mission-critical workloads,” said Don Johnson, EVP of Oracle Cloud Infrastructure, in a statement. “Our aggressive hiring and growth plans are mapped to meet the needs of our customers, providing them reliability, high performance, and robust security as they continue to move to the cloud.”

Over the past year Oracle opened 12 new Gen 2 Cloud regions and currently operates 16 regions globally, which it claims is the fastest expansion by any major cloud provider. The company also plans to add 20 more regions by the end of 2020, bringing its global footprint to 36 total regions.

And at last week’s Oracle OpenWorld event the company announced several new cloud services including automated cloud security and Autonomous Linux. Still, most of Oracle’s cloud customers are simply moving their on-premises Oracle workloads to Oracle’s Cloud, as opposed to net new customers. So will these new services and expanded footprint be enough to win the cloud wars or at least take market share from the big three?

Oracle wasn’t successful with its Gen 1 Cloud, however “the Gen 2 has born fruit from an engineering and architectural perspective. Now the next step is executing on it,” said Sid Nag, VP of cloud services and technologies at Gartner. “The key piece that will drive the market share catchup game would be getting more net new clients.”