Microsoft said it acquired ADRM Software, which provides industry-specific data models for analytics, for an undisclosed amount.

In a blog post, Ravi Krishnaswamy, CVP of Azure Global Industry, said Microsoft will combine its Azure cloud storage and compute with ADRM’s industry models to create an “intelligent data lake where data from multiple lines of business can be harmonized together more quickly.” This will help customers accelerate their digital transformation “and reduce risk in a variety of major initiatives,” Krishnaswamy wrote.

However, although these models support important initiatives like data quality and governance, a Gartner report says data modeling is often fragmented and siloed.

ADRM helps businesses address these problems with an integrated data architecture. Its industry-specific data models serve as information blueprints for planning, architecting, designing, governing, reporting, business intelligence, and advanced analytics.

“Just as an architect drafts detailed blueprints before a building is built, companies are increasingly recognizing the need for comprehensive, detailed and integrated data models, clearly named and defined in business terms, to ensure that information from diverse source systems is easily found and properly integrated and structured to accommodate robust analytics today and in the future with maximum flexibility,” the company’s website says.

Companies worldwide have deployed these models across 65 different lines of business in 10 industry groups, ADRM says.

The acquisition also supports Microsoft’s push into artificial intelligence (AI) and big data. Last month Microsoft unveiled its new supercomputer, hosted in Azure, that it claims is one of the top five publicly disclosed supercomputers in the world. The supercomputer also banks on a $1 billion investment the computing giant made last year in AI research startup OpenAI.