Immersive Labs has officially rebranded as “Immersive,” accompanied by a new tagline, “Be Ready.” This change reflects the company’s mission to assist organizations in preparing for evolving cyber threats. With the introduction of its platform, Immersive One, the company aims to provide a unified approach that is relevant for all employees. This rebranding aligns with the findings of an independent study, which noted that 96% of cyber leaders believe effectively communicating cyber-readiness will be essential by 2025.

Immersive’s transformation is rooted in its innovative approach to cyber drills—realistic training exercises designed to enhance organizational resilience. According to research commissioned by Immersive and conducted by Sapio Research, 94% of organizations have implemented or plan to introduce cyber drills within the next three years, indicating a growing acknowledgment of their critical role.

James Hadley, CEO of Immersive, stated, “The change to Immersive reflects the evolution of our brand from lab-based training to a comprehensive approach to cyber resilience and readiness. I envision a future where cyber drills are as routine as fire drills.”

The rebranding coincides with Immersive’s goal to enhance organizational cyber capabilities across various roles, moving beyond traditional training to an enterprise-wide coverage strategy.

Additional findings from the independent study highlighted that cyber decision-makers are currently spending only 39% of their time on cyber readiness, emphasizing the need for improvement in this area as cyber threats become increasingly sophisticated.

Will Bloor, Vice President of Brand at Immersive, noted that the new branding signifies a unique offering compared to traditional cyber training methods. Immersive aims to ensure organizations are better prepared for emerging threats through a more immersive learning experience.

This rebranding represents a strategic shift for Immersive, underscoring a commitment to enhancing the effectiveness of cyber resilience tools and resources for organizations worldwide.