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Hackers Impersonate Popular Brands via Google Cloud — Hackers are “piggybacking” off popular brands to appear more legitimate to victims and security scanners to send phishing emails via Google Cloud Storage. Through this exploitation, hackers are deploying phishing campaigns and accessing victims’ email inboxes.

“Popular brands are more likely to be accepted by security scanners into the inbox. Because they are used so often, they are unlikely to be blocked. You can’t block Google, so hackers look to exploit that,” wrote Jeremy Fuchs of Avanan via an SDxCentral email exchange. “Furthermore, end-users are accustomed to getting emails from these brands and may not think something is amiss. A non-popular brand entering your inbox may be more cause for suspicion.”

Hackers use several tactics to get into users’ emails. In addition to impersonating users or brands, hackers are “leveraging sophisticated obfuscation techniques that confuse security scanners or dumping spam, and are finding incredible success at getting into user inboxes,” Fuchs wrote.

Multiple layers of security are needed for companies to skew these attacks. “[Companies] should also implement a preventive posture that takes the idea that once a malicious email or file enters an environment, it’s too late,” Fuchs continued. 

Artificial intelligence (AI) and machine learning (ML) also prove essential to preventing attacks such as brand impersonations and phishing schemes. 51% of attacks require advanced AI and ML, Fuchs cited from Avanan research. “By understanding the content and context of an email, and looking for indicators of attacks, AI and ML can automatically determine if an email is malicious or not.” 

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