AT&T is adding Everbridge’s 360 critical event management platform to enterprise and public sector customers, a move that builds on the carrier’s growing focus on those lucrative market segments.

The Everbridge service provides a notification platform that can be used by organizations or public sector entities to send targeted alerts, news, or information to citizens and response teams to “support business continuity during emergencies and disruptions.” It also includes incident management tools to support templates, scheduling, and escalation needs, and “near real-time location awareness and geofencing” to help with coordinating efforts.

The AT&T supported service uses the carrier’s domestic wireless network and is available to “eligible customers with a qualified AT&T agreement.”

“When a critical event occurs – severe weather, operational disruption, or employee safety incident – organizations need a fast, coordinated way to share timely updates, reach targeted groups, and keep stakeholders aligned,” the firms note of the service. “By combining AT&T’s connectivity with the Everbridge 360 solution, customers will be able to deliver multichannel mass notifications and provide a dedicated workspace to coordinate response efforts.”

Virginia-based Everbridge counts more than 6,500 customers worldwide and was acquired by investment firm Thoma Bravo for approximately $1.8 billion in mid-2024.

Enterprise market opportunities

AT&T’s integration continues the carrier’s deeper push into the business market. This includes the carrier’s recent expansion of its 400 Gb/s (400G) wavelength fiber service to new markets in support of AI-based services and plans to launch a Cisco-powered “quantum resilient” SD-WAN service later this year.

AT&T COO Jeff McElfresh during an investor conference earlier this year touted increased opportunities from this increased mix of underlying network connectivity options and overlay services running on that network.

“AT&T has got real opportunity to drive not only fiber and 5G, but some value-added services to help our enterprise clients actually attach to this AI-enabled network of the future,” McElfresh said during the Morgan Stanley Tech, Media and Telecom Conference.

The carrier is also opening its sales channels to help grow these opportunities.

Chad Townes, SVP for AT&T Partner Solutions, explained to SDxCentral in a recent interview that the carrier recently opened up all of its state and local accounts to channel partners. “There's no restricted accounts that are protected for our sales people,” Townes said of that move, adding that the carrier is also opening that opportunity into federal government accounts.

“AT&T wants the channel to be out there,” Townes said. “We want to embrace any opportunities that partners have, no matter if it's small, medium, enterprise, federal, state … we want to support it all.”

That support also feeds into different services. Townes, for instance, referenced AT&T’s Dynamic Defense as one of those services that the carrier has embedded in the network and can offer to channel partners. That service was unveiled in early 2024, and is focused on small- and mid-sized enterprises.

AT&T is also attempting to further blur the line between connectivity services, which include the carrier’s wireless, wireline, fiber, and satellite offerings.

“You're going to see packages that don't differentiate between one or the other but rather offer up the solution that our partners and our customers need,” Townes said, later adding, “the broader the reach of both our wireless and wireline networks get, the more solutions we're going to be able to deliver to our partners.”