SkySwitch is branching out into the highly competitive SD-WAN market through a partnership with Adaptiv Networks announced at the Vectors 2019 event today in Orlando.

The unified communications as a service (uCaaS) provider has largely focused on developing short message service (SMS) for businesses, and web and video conferencing products. SkySwitch Founder and President Eric Hernaez sees the collaboration as a way to make its services even more attractive to customers.

"SkySwitch is committed to empowering our reseller community with the best in class solutions. Our rollout of the Adaptiv SD-WAN will significantly expand sales opportunities for our resellers," he said in a statement. "More than just another source of recurring revenue, innovative SD-WAN solutions that are complete, agile, and bundled with UCaaS, makes for a far more sticky solution."

According to U.S.-based SkySwitch, Adaptiv's SD-WAN platform — formerly sold under the TELoIP name before the company rebranded in January — is ideal for uCaaS applications because it can manage in and outbound traffic enabling higher quality connections and better quality of service (QoS).

By leveraging Adaptiv Networks' SD-WAN platform, SkySwitch aims to capitalize on the growing number of small-to-medium-size businesses shifting their operations to the cloud.

However, SkySwitch isn't selling directly to enterprises. Instead, the company is working with managed service providers (MSPs) to put its white-label services in the hands of customers.

Under the partnership, resellers will be able to get "preferred pricing" on Adaptiv's SD-WAN platform when purchasing from SkySwitch's online marketplace.

"UCaaS is a great opportunity for MSPs, and by partnering with Adaptiv Networks for SD-WAN, SkySwitch resellers can now offer a turnkey solution that's a cut above the competition," said Jon Arnold, principal analyst at J Arnold & Associates, in a statement. "A key strength of Adaptiv's managed SD-WAN platform is providing the 'unbreakable' connectivity that enterprises get with MPLS, but at a fraction of the cost, and with the flexibility to support a wide range of endpoints for seamless access to UCaaS from the cloud."

For Adaptiv, the collaboration represents a new avenue by which to reach customers. Since the company came under the Adaptiv name in January the company has focused its efforts on the highly competitive SD-WAN market.

“Adaptiv Networks’ mission is to deliver managed SD-WAN services via a network of partners such that businesses of all sizes can realize the benefits of digital transformation with reliable, agile and efficient cloud connectivity,” said Bernard Breton, CEO of Adaptiv Networks, in a statement.