TrackR’s app, cloud databases and small Bluetooth devices have helped millions of people locate their misplaced items. TrackR has shipped over 4.5 million devices and is sold in over 4,000 stores worldwide. TrackR was ranked as the #1 fastest growing company by Pacific Coast Business Times and #155 by Inc. 500, and is backed by the Foundry Group, Resolute Ventures, IncWell Venture Capital, Amazon Alexa Fund and others.
The TrackR series of products (TrackR sticker, TrackR wallet, and most recently TrackR bravo) was developed by TrackR, a Santa Barbara, CA-based startup company. The company was founded by Chris Herbert and Christian Smith, two UC Santa Barbara graduates who met during their college years.
The idea for TrackR began when Chris almost lost his car to the Pacific Ocean because he couldn’t find his keys, ultimately redefining the definition of beach side parking. After brainstorming a solution, Chris and Christian entered into the UC Santa Barbara business plan competition and won.
They began working on TrackR the same day they graduated in 2009 and were joined by Jacques Habra of Noospheric as Lead Investor and Advisor to launch the world’s first next generation tracking device, Phone Halo, at DemoGod 2010.
Since that time, several revisions of Phone Halo have been released including Cobra Tag, inSite, TrackR wallet and TrackR sticker. Each better than the last. Over a quarter of a million devices later, the team is proud to announce TrackR bravo and represents the original vision for the company of taking the database of items in your head and moving that to your phone.