Are You Listening to Your Data?
Splunk was founded to pursue a disruptive new vision: make machine data accessible, usable and valuable to everyone. Machine data is one of the fastest growing and most pervasive segments of “big data”—generated by websites, applications, servers, networks, mobile devices and all the sensors and RFID assets that produce data every second of every day. By monitoring and analyzing everything from customer clickstreams and transactions to network activity and call records—and more—Splunk turns machine data into valuable insights no matter what business you’re in. It’s what we call Operational Intelligence.
A New Approach
According to IDC, unstructured data, much of it generated by machines, accounts for more than 90% of the data in today’s organizations. This type of machine-generated data is massive in scale and contains a definitive record of transaction activity, system behavior, application performance, user actions, security threats and fraudulent activity. Traditional technologies built on relational or multi-dimensional databases cannot handle the complexity or scale of today’s massive volumes of machine data. Nor do they allow the flexibility to ask any question or get questions answered in real time—which is now an expectation of users.
Splunk focuses specifically on the challenges and opportunities of effectively managing this type of data, helping organizations unlock the largely untapped value hidden within. That’s why many organizations now consider Splunk their platform for machine data. Splunk® Enterprise™ collects, monitors, indexes and analyzes machine data whether it’s generated by IT systems or infrastructure, sensors in a manufacturing facility, RFID tags on sensitive assets or events from mechanical or security systems.
Since first shipping its software in 2006, Splunk now has over 5,600 customers in 90+ countries. These organizations are using Splunk to improve service levels, reduce operations costs, mitigate security risks, enable compliance, enhance DevOps collaboration and create new product and service offerings. With Splunk, they break down traditional data silos and attain operational intelligence that benefits both IT and the business.
The Splunk partner ecosystem is growing fast. The world’s leading technology providers and over 50 system integrator, value added reseller and managed service provider partners